Leisure Travel: Making It a Growth Market...Again! - Hardcover

Plog, Stanley C.

Hardcover

ISBN 10: 0471529524 ISBN 13: 9780471529521

Publisher: John Wiley & Sons Inc, 1991

Synopsis

The author, a leading travel industry expert, has spent 25 years compiling data for this book. Beginning with an overview of the leisure travel market, he then presents a psychologically based allocentrism-psychocentrism framework that explains why people do or do not travel, their various types of vacations, expectations and sources of dissatisfaction. Also included are numerous ways in which hotels, tour operators, airlines, travel agencies, car rentals, food services and other businesses can protect themselves during down swings and even prosper.

About this title

About the Author

"Stanley C. Plog." The career of Stanley C. Plog spans the worlds of academia, professional consulting, and business development. He founded Plog Research, Inc. and was its Chairman and CEO. The company serves a broad segment of the travel industry throughout the world, including airlines, hotel chains, destinations, cruise lines, rental car companies, and travel media. At UCLA, he was first the academic director of the Training Program in Social Psychiatry and formed the Urban Observatory, a social problems study center.

The popular press has labeled him "Dr. Destination" for his ability to turn around destinations and resort areas that face declining revenues. His accomplishments include helping rejuvenate troubled airlines, cruise lines, hotel groups, and other travel-related companies. He frequently speaks at major travel conferences worldwide, and is a regular contributor to "ASTA Agency Management, Travel Weekly," and other trade publications. Dr. Plog is also an editor for the "Journal of Travel Research" and the "Cornell Hotel and Restaurant Administration Quarterly." He has written two other books on travel ("Leisure Travel: Making it a Growth Market ...Again!," and "Vacation Places Rated"). Currently, he operates as an independent consultant, continues to assist his previous company (now owned by NFO Worldwide), services an online research company (Equation Research), and provides guidance to destinations and travel suppliers.

Synopsis

Research data compiled by the author over the past 25 years clearly indicates that leisure travel is not as much fun as it used to be. In this book, Plog points out the problems that have created this negative trend and offers travel agents and other travel industry professionals practical advice on how to reverse it. He also presents an overview of the leisure travel market, a framework for understanding why people do or do not travel, the different types of vacations they take and their expectations and sources of dissatisfaction. The book outlines ways in which airlines, hotels, tour operators, travel agencies, food services, car rentals and other businesses can protect themselves, and even prosper, during times of recession.

Edition details

• Publisher: John Wiley & Sons Inc
• Publication date: 1991
• Language: English
• ISBN 10: 0471529524
• ISBN 13: 9780471529521
• Binding: Hardcover
• Number of pages: 256