How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences - Softcover

Shenson, Howard L.

Softcover

ISBN 10: 0471527092 ISBN 13: 9780471527091

Publisher: John Wiley & Sons, Inc, 1990

Synopsis

A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn:
* How to select a marketable subject and test market any seminarfor about $1,000 or less
* How to develop a dynamic program and effective programmaterials
* How to create a powerful, registration producing marketingstrategy and design winning promotional materials
* How to assess promotional effectiveness and fine-tune marketingto increase sales
* How to evaluate and choose where and when to conduct your seminaror workshop
* How to select hotel and conference facilities
* How to price your program to ensure maximumregistrations/profitability
* How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices
* How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense

About this title

About the Author

HOWARD L. SHENSON, CMC, is an internationally recognized authority on the marketing of seminars, information products, and consulting services. His creative strategies have been responsible for the sale of more than one million seminar registrations. He has written a number of bestselling books, including The Contract and Fee-Setting Guide for Consultants and Professionals and Shenson on Consulting, both published by Wiley.

From the Back Cover

A complete guide to succeeding in today s burgeoning seminar business from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business seminars, workshops, classes, conferences is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You ll learn:

• How to select a marketable subject and test market any seminar for about $1,000 or less
• How to develop a dynamic program and effective program materials
• How to create a powerful, registration producing marketing strategy and design winning promotional materials
• How to assess promotional effectiveness and fine-tune marketing to increase sales
• How to evaluate and choose where and when to conduct your seminar or workshop
• How to select hotel and conference facilities
• How to price your program to ensure maximum registrations/profitability
• How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services
• How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense

• How to select a marketable subject and test market any seminar for about $1,000 or less
• How to develop a dynamic program and effective program materials
• How to create a powerful, registration producing marketing strategy and design winning promotional materials
• How to assess promotional effectiveness and fine-tune marketing to increase sales
• How to evaluate and choose where and when to conduct your seminar or workshop
• How to select hotel and conference facilities
• How to price your program to ensure maximum registrations/profitability
• How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services
• How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense

Edition details

• Publisher: John Wiley & Sons, Inc
• Publication date: 1990
• ISBN 10: 0471527092
• ISBN 13: 9780471527091
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 288