How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences - Hardcover
Synopsis
The ever-growing business of seminars, workshops, classes and conferences is becoming increasingly profitable if you have the right knowledge to market. This text explains how to select seminar topics that sell; design and write promotional materials that get results; select and rent mailing lists; calculate expected direct mail response; select hotels and conference facilities; price your program; and advertise. Howard Shenson is the author of several books, including "The Contract and Fee-Setting Guide for Consultants and Professionals" and "Shenson on Consulting".
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From the Back Cover
A complete guide to succeeding in today’s burgeoning seminar business from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business seminars, workshops, classes, conferences is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven–effective, research–based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You’ll learn:
- How to select a marketable subject and test market any seminar for about $1,000 or less
- How to develop a dynamic program and effective program materials
- How to create a powerful, registration producing marketing strategy and design winning promotional materials
- How to assess promotional effectiveness and fine–tune marketing to increase sales
- How to evaluate and choose where and when to conduct your seminar or workshop
- How to select hotel and conference facilities
- How to price your program to ensure maximum registrations/profitability
- How to develop or obtain program materials and how to add to your profits through back–of–the–room sales of products and services
- How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
About the Author
HOWARD L. SHENSON, CMC, is an internationally recognized authority on the marketing of seminars, information products, and consulting services. His creative strategies have been responsible for the sale of more than one million seminar registrations. He has written a number of bestselling books, including The Contract and Fee–Setting Guide for Consultants and Professionals and Shenson on Consulting, both published by Wiley.
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
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How to Develop and Promote Successful Seminars and Workshops : The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Published by
Wiley & Sons, Incorporated, John, 1990
ISBN 10: 0471527084
ISBN 13: 9780471527084
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How to Develop and Promote Successful Seminars and Workshops : The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Published by
Wiley & Sons, Incorporated, John, 1990
ISBN 10: 0471527084
ISBN 13: 9780471527084
Used
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First Edition
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
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John Wiley & Sons Inc, New York, 1990
ISBN 10: 0471527084
ISBN 13: 9780471527084
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confe
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ISBN 10: 0471527084
ISBN 13: 9780471527084
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes and Conferences
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Hardcover. Condition: Very Good. How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes and Conferences This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780471527084
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes and Conferences
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780471527084