How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences - Hardcover

Shenson, Howard L.

Hardcover

ISBN 10: 0471527084 ISBN 13: 9780471527084

Publisher: John Wiley & Sons, 1990

Synopsis

The ever-growing business of seminars, workshops, classes and conferences is becoming increasingly profitable if you have the right knowledge to market. This text explains how to select seminar topics that sell; design and write promotional materials that get results; select and rent mailing lists; calculate expected direct mail response; select hotels and conference facilities; price your program; and advertise. Howard Shenson is the author of several books, including "The Contract and Fee-Setting Guide for Consultants and Professionals" and "Shenson on Consulting".

About this title

From the Back Cover

A complete guide to succeeding in today’s burgeoning seminar business from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business seminars, workshops, classes, conferences is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven–effective, research–based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You’ll learn:

• How to select a marketable subject and test market any seminar for about $1,000 or less
• How to develop a dynamic program and effective program materials
• How to create a powerful, registration producing marketing strategy and design winning promotional materials
• How to assess promotional effectiveness and fine–tune marketing to increase sales
• How to evaluate and choose where and when to conduct your seminar or workshop
• How to select hotel and conference facilities
• How to price your program to ensure maximum registrations/profitability
• How to develop or obtain program materials and how to add to your profits through back–of–the–room sales of products and services
• How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense

About the Author

HOWARD L. SHENSON, CMC, is an internationally recognized authority on the marketing of seminars, information products, and consulting services. His creative strategies have been responsible for the sale of more than one million seminar registrations. He has written a number of bestselling books, including The Contract and Fee–Setting Guide for Consultants and Professionals and Shenson on Consulting, both published by Wiley.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1990
• Language: English
• ISBN 10: 0471527084
• ISBN 13: 9780471527084
• Binding: Hardcover
• Number of pages: 288