Start, Run, and Profit from Your Own Home–Based Business - Softcover

Kishel, Gregory F.; Kishel, Patricia Gunter

Softcover

ISBN 10: 047152588X ISBN 13: 9780471525882

Publisher: John Wiley & Sons, 1991

Synopsis

This is a guide to the creation and operation of a home-based business, which covers all aspects of working at home, including: picking the right business, selecting appropriate office equipment, and presenting a professional image, as well as tax, insurance and legal considerations. Special sections discuss financing and computerizing a home-based business; preparing marketing, advertising and promotion programmes; and the carrying out of customer service functions, including how to attract and keep customers.

About this title

From the Back Cover

Turn your home into a profit center Start, Run, and Profit from Your Own Home–Based Business Second Edition Here is the only hands–on guide you need to set up and operate a profitable an rewarding home–based business. An ideal one–stop reference for the more than 45 million people currently working out of their homes and the countless others interested in doing the same the Second Edition of this classic nuts–and–bolts bestseller features thoroughly revised and updated coverage of all recent advances in home–office technology, the flexibility afforded by "virtual officing," and the broad range of unique opportunities available to today’s entrepreneurs. Count on small–business gurus Gregory and Patricia Kishel for practical, step–by–step advice on every aspect of setting up shop at home from picking the right business and selecting office equipment to presenting a professional image to potential clients and customers. You’ll find out how to:

• Finance and computerize a home–based business
• Prepare marketing, advertising, and promotion programs
• Achieve top–quality customer service to attract and keep business
• Deal with vital tax, insurance, and legal considerations

If you’re thinking about starting your own business at home or just curious about what it takes, Start, Run, and Profit from Your Own Home–Based Business is the all–in–one guide to making it happen and making it profitable.

About the Author

GREGORY and PATRICIA KISHEL are MBAs, business consultants, and coauthors of several bestselling books on small business. Gregory is director of the Orange County Small Business Development Center. Patricia is a professor at Cypress College. They live in Coto de Caza, California.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1991
• Language: English
• ISBN 10: 047152588X
• ISBN 13: 9780471525882
• Binding: Paperback
• Number of pages: 194