Write Great Ads: A Step–by–Step Approach - Hardcover

Klein, Eric A.

Hardcover

ISBN 10: 0471524182 ISBN 13: 9780471524182

Publisher: John Wiley & Sons, 1990

Synopsis

You don′t have to be especially "creative." And you can forget about writer′s block. Because now, even if you′ve never written advertising before, there′s a simple proven way to Write ∗ADS∗ Great copywriters aren′t born. They′re made! That′s because writing isn′t a talent you′re born with––it′s a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step–by–step, through every aspect of the process. You′ll learn:
∗ How to zero in on the key features and benefits of your ad
∗ How to write a headline that really sells
∗ How to come up with an original, effective selling concept
∗ How to put all the facts together and craft an irresistible call to action––guaranteed to pull in sales!
This one–of–a–kind workbook breaks advertising down into simple steps that anyone––no matter what your level of experience––can master and enjoy. Write Great Ads is also packed with fill–in exercises and self–tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals––all in good, clear, no–nonsense English––and an overall good reference for anyone interested in better communications."

About this title

Synopsis

This practical guide explodes the myth that copywriting is the exclusive domain of the talented few. The author (whose clients include AT&T and Manufacturer's Hanover) demystifies copywriting by transforming it into a straightforward process, breaking down advertising writing into a series of simple steps that anyone can use to create effective print ads, direct mail packages, and radio and television commercials.

About the Author

ERICA LEVY KLEIN is President of Klein & Kroll, Inc., a St. Louis marketing agency, an instructor at the Washington University Department of Journalism and Communications, and a nationally syndicated newspaper columnist.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1990
• Language: English
• ISBN 10: 0471524182
• ISBN 13: 9780471524182
• Binding: Hardcover
• Number of pages: 180