Synopsis
The purpose of this guide is to provide advice for small to medium sized businesses on how to turn unhappy buyers into dedicated customers. Based on 11 tactical principles, it shows how managers of these businesses can turn their greatest asset - contact with the customer - to their best advantage. It discusses the basics of customer psychology and explains in detail what value means to a customer. Step-by-step advice is given on the process of dealing with unhappy customers by solving their problems and changing their expectations. Numerous examples and case studies are included throughout.
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Front-Line Customer Service: 15 Keys to Customer Satisfaction
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Frontâ"Line Customer Service: 15 Keys to Customer Satisfaction
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Front-Line Customer Service
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Condition: Muy bueno. : Este libro ofrece valiosos consejos para pequeñas y medianas empresas sobre cómo convertir a compradores descontentos en clientes leales. Basado en once principios tácticos, muestra cómo los gerentes de estas empresas pueden aprovechar al máximo su mayor activo: el contacto con el cliente. Se discuten los fundamentos de la psicología del cliente y se explica en detalle lo que significa el 'valor' para un cliente. Además, proporciona consejos específicos sobre lo que el personal de primera línea debe hacer para mejorar el valor de sus negocios, cómo capacitarlos y cómo mantenerlos haciéndolo. También ofrece consejos paso a paso sobre el proceso de tratar con clientes insatisfechos resolviendo sus problemas y cambiando sus expectativas. Se incluyen numerosos ejemplos y estudios de casos a lo largo del libro. EAN: 9780471516163 Tipo: Libros Categoría: Negocios y Economía Título: Front-Line Customer Service Autor: Clay Carr Editorial: Wiley Idioma: en Páginas: 288 Formato: tapa dura. Seller Inventory # Happ-2026-03-04-e24a9d4a