Items related to Direct Marketing Success: What Works and Why
Synopsis
This book discusses the unique strategies needed to improve direct marketing techniques and clarifies the differences between direct marketing and conventional advertising. It explains the dynamics of proven successful strategies which readers can apply to each situation. The reader learns how to establish certain formulae and principles in direct marketing by measuring the responses generated by advertisements, phone solicitations and mailings.
"synopsis" may belong to another edition of this title.
Synopsis
This book discusses the unique strategies needed to improve direct marketing techniques and clarifies the differences between direct marketing and conventional advertising. It explains the dynamics of proven successful strategies which readers can apply to each situation. The reader learns how to establish certain formulae and principles in direct marketing by measuring the responses generated by advertisements, phone solicitations and mailings.
"About this title" may belong to another edition of this title.
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Direct Marketing Success: What Works and Why
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471513288I4N00
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Direct Marketing Success: What Works and Why
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471513288I4N00
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Direct Marketing Success : What Works and Why
Published by
Wiley & Sons, Incorporated, John, 1989
ISBN 10: 0471513288
ISBN 13: 9780471513285
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 68403138-75