Mobile Disruption: The Technologies and Applications Driving the Mobile Internet - Hardcover

Funk, Jeffrey L.

Hardcover

ISBN 10: 0471511226 ISBN 13: 9780471511229

Publisher: Wiley-Interscience, 2004

Synopsis

• A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC-the actual applications of mobile phones are far different from this
• Describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long- and short-term

About this title

About the Author

Jeff Funk is Professor of Business at Hitotsubashi University, where he is a member of the Mobile Roundtable Commitee. He is a senior advisor to the Institute for Mobile Markets Research (formed by Cingular Wireless, IBM, and Accenture). He has been a consultatnt to leading firms in the mobile internet, such as NTT DoCoMo, J-Phone, Nokia, Hutchinson Telecom, KPN, and Bouygue Telecom. He has consulted for every service provider that has implemented i-mode services in Europe, and is considered one of the leading authorites on the?mobile internet. In addition, NTT DoCoMo presented Dr. Funk with a "Model Science Award" on October 15, 2004?based on an assessment of his?overall research,?including?the?work he put into writing?this book.

From the Back Cover

A must-read on Mobile Disruption

"This book is a must-read for anybody who wishes to gain a vivid description and understanding of the potential of the mobile Internet."
Raomal Perera, founder and CEO of Network365

"Jeff Funk, by using an innovative model and extensive interviews with firms, goes far beyond the simple predictions made for most new industries. He describes in detail the interaction between key technologies, applications, and platform strategies in the mobile Internet to set a new standard for understanding how new industries emerge."
Seiichiro Yonekura, PhD, Co-President of the Institute of Strategy, Sony Corporation

"Jeffrey Funk uses the concept of disruptive technologies to give us a completely new view to understanding the mobile Internet phenomenon. This book is definitely a must for all people that are involved in this market."
Cedric Nicolas, Mobile Multimedia and i-mode Expertise and Roadmap Manager, Bouygues Telecom

"A book highly recommended for anyone who is contemplating engaging in the mobile industry and particularly someone who wants to gain insights into the genesis of the mobile industry in Japan."
Andrew Seit, Corporate Strategy Manager for Mobile, SingTel Optus Pty Limited

"This book is a must-read for not just mobile Internet industry professionals, but for any company wondering how they can incorporate the mobile device into their business."
Mica Imamura, Corporate Officer and General Manager, Product Management, Vodafone Japan (J-Phone)

From the Inside Flap

A must-read on Mobile Disruption

"This book is a must-read for anybody who wishes to gain a vivid description and understanding of the potential of the mobile Internet."
–Raomal Perera, founder and CEO of Network365

"Jeff Funk, by using an innovative model and extensive interviews with firms, goes far beyond the simple predictions made for most new industries. He describes in detail the interaction between key technologies, applications, and platform strategies in the mobile Internet to set a new standard for understanding how new industries emerge."
–Seiichiro Yonekura, PhD, Co-President of the Institute of Strategy, Sony Corporation

"Jeffrey Funk uses the concept of disruptive technologies to give us a completely new view to understanding the mobile Internet phenomenon. This book is definitely a must for all people that are involved in this market."
–Cedric Nicolas, Mobile Multimedia and i-mode Expertise and Roadmap Manager, Bouygues Telecom

"A book highly recommended for anyone who is contemplating engaging in the mobile industry and particularly someone who wants to gain insights into the genesis of the mobile industry in Japan."
–Andrew Seit, Corporate Strategy Manager for Mobile, SingTel Optus Pty Limited

"This book is a must-read for not just mobile Internet industry professionals, but for any company wondering how they can incorporate the mobile device into their business."
–Mica Imamura, Corporate Officer and General Manager, Product Management, Vodafone Japan (J-Phone)

Edition details

• Publisher: Wiley-Interscience
• Publication date: 2004
• Language: English
• ISBN 10: 0471511226
• ISBN 13: 9780471511229
• Binding: Hardcover
• Edition number: 1
• Number of pages: 224