The Entrepreneur and Small Business Problem Solver: An Encyclopedic Reference and Guide: Encyclopaedic Reference and Guide - Softcover

Cohen PhD, William A.

Softcover

ISBN 10: 0471501247 ISBN 13: 9780471501244

Publisher: John Wiley & Sons, 1990

Synopsis

Designed for readers involved in their own businesses, this edition has been revised and updated to include contemporary case studies and further information on various problems encountered.

About this title

About the Author

WILLIAM A. COHEN is Professor of Marketing, former Department Chairman, and Director of the Small Business Institute at California State University, Los Angeles. He has held various positions in industry, from marketing manager for a $3 billion firm through company president and operator of his own small business. His 19 business books have been translated into seven languages. Among these are Building a Mail Order Business: A Complete Manual for Success (Wiley), Developing a Winning Marketing Plan (Wiley), and Making It Big as a Consultant. He is on several boards of directors, and his biography is in numerous directories, including Who s Who in America. Dr. Cohen has a BS from the United States Military Academy, an MBA from the University of Chicago, and an MA and a PhD in management from Claremont Graduate School.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1990
• Language: English
• ISBN 10: 0471501247
• ISBN 13: 9780471501244
• Binding: Paperback
• Edition number: 2
• Number of pages: 592