CBI Series in Practical Strategy: A Managers Guide Strategy & Planning - Softcover

Hussey, David

Softcover

ISBN 10: 0471500062 ISBN 13: 9780471500063

Publisher: John Wiley & Sons, 2000

Synopsis

This exceptionally useful and concise book provides essential information for managers and practitioners of strategic management, particularly those requiring a bird′s–eye view of the whole subject, who have neither the time nor the inclination to read the encyclopaedic tomes that are available. The style is practical, without sacrificing integrity, and references are made to the important sources in the literature.
Strategy and Planning: A Manager′s Guide takes the reader through a number of issues and steps in the development of corporate strategy, the book explores strategic thinking in the context of marketing, manufacturing, finance and human resources. The final chapter is optional, for those who are interested in an ongoing process of strategic planning.

About this title

About the Author

DAVID HUSSEY is a well–known international authority on strategic management, with experience as both a practitioner in and a consultant to major companies from many industries, including 18 years spent with Harbridge House. He is author or editor of over 25 books on strategy or management development. One of the founders of the Strategic Planning Society, and a director of the Japan Strategic Management Institue, he is currently visiting professor in strategic management in Nottingham Business School. He is also editor of Croner′s Journal of Professional HRM and former editor of the Journal of Strategic Change.

From the Back Cover

One of the manager′s most critical tasks is to develop strategy, and although thinking on strategy is constantly shifting, the underlying issues remain the same. Strategic planning is a task that occurs in organizations of all sizes, and at various levels of responsibility.
This exceptionally useful and concise book provides essential information for managers and practitioners of strategic management, particularly those requiring a birds–eye view of the whole subject, who have neither the time nor the inclination to read the encyclopaedic tomes that are available. The style is practical, without sacrificing integrity, and references are made to the important sources in the literature.
The book provides a framework for thinking about strategy, which can be used as the basis for a written plan, should this be needed. However, it is not assumed that the end product of the strategic thinking is always a written plan, although this is often the case. Whether the plan is written or memorised, the steps and methods outlined in this book will help managers to develop a sound strategy.
After taking the reader through a number of issues and steps in the development of corporate strategy, the book explores strategic thinking in the context of marketing, manufacturing, finance and human resources. The final chapter is optional, for those who are interested in an ongoing process of strategic planning.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2000
• Language: English
• ISBN 10: 0471500062
• ISBN 13: 9780471500063
• Binding: Paperback
• Number of pages: 296