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Synopsis
Marketing has evolved rapidly both as an academic and practical discipline and is now regarded as a fundamental part of the activities of most progressive business and organizations. "Strategic Market Relationships" provides a re-examination of the nature and scope of marketing as a subject and develops ideas about how organizations originate, sustain and develop relationships with their customers and suppliers.
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About the Author
BILL DONALDSON is Director of Marketing and a Senior Lecturer at the Strathclyde Graduate Business School TOM O'TOOLE is Head of the Management and Organisation department at Waterford Institute of Technology where he lectures in business strategy and international marketing
From the Back Cover
Donaldson & O'Toole address how organisations originate, sustain and develop relationships with customers, suppliers, competitors, and other stakeholders from a strategic perspective. This examination maps business relationship choices from strategy to implementation.
FEATURES
*Develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource
*Takes a managerial perspective to the study of relationships, from strategy to implementation
*Presents new themes and frameworks in areas such as relationship planning, relationship implementation, customer relationship management, and electronic relationships
*Each chapter contains two case studies: a commencement case illustration and an end of chapter teaching case
Strategic Market Relationships has been written for students studying relationship strategy, management or marketing on advanced undergraduate, MBA and other postgraduate courses. It will also be a valuable resource for managers who wish to gain a greater understanding of strategic market relationships.
Supplementary materials for lecturers adopting Strategic Market Relationships can be found at the web site.
"About this title" may belong to another edition of this title.
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Strategic Market Relationships: From Strategy to Implementation
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-G-025-01958
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Strategic Market Relationships: From Strategy to Implementation
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Strategic Market Relationships: From Strategy to Implementation
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Paperback. Condition: Very Good. Strategic Market Relationships: From Strategy to Implementation This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780471494430
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Strategic Market Relationships : From Strategy to Implementation
Published by
Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0471494437
ISBN 13: 9780471494430
Used
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Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 39885302-20
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Strategic Market Relationships: From Strategy to Implementation
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Strategic Market Relationships: From Strategy to Implementation
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780471494430. Seller Inventory # 8664222
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Strategic Market Relationships: From Strategy to Implementation
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780471494430. Seller Inventory # 7065325
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Strategic Market Relationships: From Strategy to Implementation
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780471494430. Seller Inventory # 8597245
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Strategic Market Relationships: From Strategy to Implementation
Published by
John Wiley & Sons 12.2001., 2001
ISBN 10: 0471494437
ISBN 13: 9780471494430
Used
paperback
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paperback. Condition: Sehr gut. Auflage: 1. 288 Seiten kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 219408 Sprache: Englisch Gewicht in Gramm: 560. Seller Inventory # 218109
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