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Synopsis
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
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Review
"An excellent starting point..." (Long Range Planning, August 2006)
From the Back Cover
Praise for CORPORATE SOCIAL RESPONSIBILITY
"This comprehensive perspective on corporate social responsibility answers tough questions about the value of social initiatives for companies, investors, employees, and customers."
--Sandra Taylor
Senior Vice President, Corporate Social Responsibility, Starbucks Coffee Company
"Brilliant . . . an important compilation of great work done by great companies. Corporate Social Responsibility examines the most innovative business practices and leaders of our time who are discovering the pathways that converge business and social agendas for the benefit of all stakeholders. Well done!"
--Maureen Conway
Vice President, Emerging Market Solutions, Hewlett-Packard
"Aligning with causes is no longer a 'nice to do, ' but a 'have to do.' Corporate Social Responsibility is a must-read for marketers and managers desiring the most significant outcomes from their cause investments."
--Carol L. Cone
Chief Executive Officer, Cone, Inc.
"Corporate Social Responsibility is at once both visionary and practical, making the compelling case that corporate community engagement and maximizing profit and shareholder value are not mutually exclusive, but rather mutually reinforcing."
--Bill Shore
Founder and Executive Director, Share Our Strength
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date2005
- ISBN 10 0471476110
- ISBN 13 9780471476115
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages320
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
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Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause
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Wiley & Sons, Incorporated, John, 2004
ISBN 10: 0471476110
ISBN 13: 9780471476115
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Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause
Published by
Wiley & Sons, Incorporated, John, 2004
ISBN 10: 0471476110
ISBN 13: 9780471476115
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause
Published by
Wiley & Sons, Incorporated, John, 2004
ISBN 10: 0471476110
ISBN 13: 9780471476115
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
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