Many of the complex problems faced by decision makers involve multiple conflicting objectives. This book describes how a confused decision maker, who wishes to make a reasonable and responsible choice among alternatives, can systematically probe his true feelings in order to make those critically important, vexing trade-offs between incommensurable objectives. The theory is illustrated by many real concrete examples taken from a host of disciplinary settings. The standard approach in decision theory or decision analysis specifies a simplified single objective like monetary return to maximise. By generalising from the single objective case to the multiple objective case, this book considerably widens the range of applicability of decision analysis.
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'This book is a welcome and unquestionably significant contribution to the practice of decision analysis as well as to the research and teaching of its theory and application.' IEEE Transactions on Systems, Man and Cybernetics 'A highly recommended selection by two distinguished leaders in the field ...' Journal of the American Statistical Association 'What the authors have done is, I believe, precisely what they set out to do, and they do it very well indeed. Their primary goal was to redress the neglect of the general problem of utility assessment in complex decision situations that are formulated in the (subjective) expected utility or decision analysis mode, and to illustrate the usefulness of their approach across a broad spectrum of important decision problems. The mathematical developments that are included are there because they can be used to help people think about their preferences in complex situations and to assess their utility functions - if it comes to that - and not because they are pretty mathematics. The broad experience that Keeney and Raiffa have in applying the procedures they present in Decisions adds significantly both to the value of the book and to the conviction behind it.' Choice
This book describes how a confused decision maker, who wishes to make a reasonable and responsible choice among alternatives, can systematically probe their thoughts and feelings in order to make the critically important trade-offs between incommensurable objectives.
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Hardcover. Condition: Very Good. No Jacket. 1st Edition. First Edition. xxviii, 1 leaf, 569 pp; figs. Original cloth. Very Good, without dust jacket. Wiley Series in Probability and Mathematical Statistics. 'Many of the complex problems faced by decision makers involve multiple conflicting objectives. This book describes how a confused decision maker, who wishes to make a reasonable and responsible choice among alternatives, can systematically probe his true feelings in order to make those critically important, vexing tradeoffs between incommensurable objectives. The theory is illustrated by many real concrete examples taken from a host of disciplinary settings. The standard approach in decision theory or decision analysis specifies a simplified single objective like monetary return to maximize. By generalizing from the single objective case to the multiple objective case, this book considerably widens the range of applicability of decision analysis' (Web site of Cambridge University Press, which reissued the book in 1993; only the paperback edition is still in print). 'Keeney and Raiffa's 1976 book is the key guide to multiattribute utility applications' (Office of the UK Deputy Prime Minister Web site). Seller Inventory # 14837
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