Architect's Essentials of Marketing: 15 (The Architect's Essentials of Professional Practice) - Softcover

Koren, David

Softcover

ISBN 10: 0471463647 ISBN 13: 9780471463641

Publisher: Wiley, 2004

Synopsis

Easy access to crucial marketing information for design professionals
Find the concise, practical business information you need right now in the Architect's Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today's design and construction professions. Each portable, affordable, user-friendly volume gives you:
* Authoritative advice from leading national figures
* Flip-and-find access to critical business information
* Bulleted lists and callout boxes for quick reference
* Clear, insightful explanations of complex business topics
For design firms that want to take control of their marketing plans and increase business, Architect's Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.
Packed with field-tested tips and techniques that can be implemented right away, Architect's Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.

About this title

About the Author

DAVID KOREN is Marketing Director for Gensler s 250-person New York office where he is responsible for marketing strategy, strategic alliances, market research, and public relations. Koren is co-chair of the marketing committee of the AIA New York chapter and is an active member of the Society for Marketing Professional Services.

From the Back Cover

Easy access to crucial marketing information for design professionals

Find the concise, practical business information you need right now in the Architect s Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today s design and construction professions. Each portable, affordable, user-friendly volume gives you:

• Authoritative advice from leading national figures
• Flip-and-find access to critical business information
• Bulleted lists and callout boxes for quick reference
• Clear, insightful explanations of complex business topics

For design firms that want to take control of their marketing plans and increase business, Architect s Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.

Packed with field-tested tips and techniques that can be implemented right away, Architect s Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.

Find the concise, practical business information you need right now in the Architect’s Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today’s design and construction professions. Each portable, affordable, user-friendly volume gives you:

• Authoritative advice from leading national figures
• Flip-and-find access to critical business information
• Bulleted lists and callout boxes for quick reference
• Clear, insightful explanations of complex business topics

For design firms that want to take control of their marketing plans and increase business, Architect’s Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.

Packed with field-tested tips and techniques that can be implemented right away, Architect’s Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.

Edition details

• Publisher: Wiley
• Publication date: 2004
• Language: English
• ISBN 10: 0471463647
• ISBN 13: 9780471463641
• Binding: Paperback
• Edition number: 1
• Number of pages: 290