Thoroughly revised for increased clarity, this experimental psychology text focuses on experimental methodology and the scientific way of thinking. It provides comprehensive information on current research methods, yet remains readable and engaging. Specifically, topics include data handling, idea generation, experimentation, and research design and methods. Includes sections on estimating subject needs, and survey information on the use of animals in research.
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A CAREFUL BALANCE OF DETAIL IN A READABLE, ENGAGING STYLE!
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"The writing style is wonderful! It is clear and engaging, as if he were talking directly to the students... Topics are covered very clearly, with a knack for pointing out the pitfalls in conducting or interpreting research." ––Margaret Ruddy, The College of New Jersey
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"This is the most complete and coherent synthesis of the most prominent issues in modern research methods. ... The author does a great job summarizing a broad, diversified, and contentious field." –– Brad Smith, University of South Carolina
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780471452645. Seller Inventory # 9517270
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