The Restaurant: From Concept to Operation - Hardcover

Walker, John R.; Lundberg, Donald E.

Hardcover

ISBN 10: 0471450286 ISBN 13: 9780471450283

Publisher: John Wiley & Sons, 2005

Synopsis

The ultimate guide to restaurant success–fully updated and revised

Yes, hard work and a dream are indispensable, but success in the restaurant business requires an arsenal of skills and a vast body of knowledge and access to information. The Restaurant: From Concept to Operation, Fourth Edition provides it all. This easy–to–read guide shows aspiring restaurateurs how to conceive, open, and run any type of restaurant, from fast–food franchise to upscale dining room. This book will equip aspiring restaurant owners to master a broad variety of start–up issues and gain the solid footing they′ll need to ensure the restaurant′s ongoing success.

You will discover how to choose a suitable concept, find a market gap to fill, develop business and marketing plans, and secure financial backing. Also, you′ll learn how to select the perfect location, obtain the necessary permits, create a tantalizing menu, design the interior, and hire and train employees. You′ll also acquire the all–important skill of turning first–time customers into regular patrons.

Special features of this new edition include:

• Increased focus on the independent restaurant
• Greater emphasis on restaurant business plans, including new exercises
• Up–to–date restaurant profiles, including franchises and independents
• A new chapter on restaurant operations and control
• A new chapter on the latest restaurant technology

As part of the National Restaurant Association′s Education Foundation′s® Pro Mgmt. Certificate Program, this field–proven guide gives students, chefs, and entrepreneurs all of the skills and information they need to master every challenge and succeed in this highly competitive and rewarding industry.

About this title

About the Author

JOHN R. WALKER, DBA, CHA, FMP, is the McKibbon Professor of Hotel and Restaurant Management at the School of Hotel and Restaurant Management at the University of South Florida, Sarasota–Manatee.

DONALD E. LUNDBERG, PHD, (deceased) was dean of the College of Business at United States International University and Professor Emeritus at California State Polytechnic University, Pomona, California.

Yes, hard work and a dream are indispensable, but success in the restaurant business requires an arsenal of skills and a vast body of knowledge and access to information. The Restaurant: From Concept to Operation, Fourth Edition provides it all. This easy–to–read guide shows aspiring restaurateurs how to conceive, open, and run any type of restaurant, from fast–food franchise to upscale dining room. This book will equip aspiring restaurant owners to master a broad variety of start–up issues and gain the solid footing they ll need to ensure the restaurant s ongoing success.

You will discover how to choose a suitable concept, find a market gap to fill, develop business and marketing plans, and secure financial backing. Also, you ll learn how to select the perfect location, obtain the necessary permits, create a tantalizing menu, design the interior, and hire and train employees. You ll also acquire the all–important skill of turning first–time customers into regular patrons. Special features of this new edition include:

• Increased focus on the independent restaurant
• Greater emphasis on restaurant business plans, including new exercises
• Up–to–date restaurant profiles, including franchises and independents
• A new chapter on restaurant operations and control
• A new chapter on the latest restaurant technology

As part of the National Restaurant Association s Education Foundation s® Pro Mgmt. Certificate Program, this field–proven guide gives students, chefs, and entrepreneurs all of the skills and information they need to master every challenge and succeed in this highly competitive and rewarding industry.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2005
• Language: English
• ISBN 10: 0471450286
• ISBN 13: 9780471450283
• Binding: Hardcover
• Edition number: 4
• Number of pages: 432