Intellectual Property: Licensing and Joint Venture Profit Strategies 2002 Cumulative Supplement - Softcover

Smith, Gordon V.; Parr, Russell L.

Softcover

ISBN 10: 0471435635 ISBN 13: 9780471435631

Publisher: John Wiley & Sons, 2002

Synopsis

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The intellectual property owners need to know how to exploit their product to the fullest extent. (This book is supplemented annually.)

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2002
• Language: English
• ISBN 10: 0471435635
• ISBN 13: 9780471435631
• Binding: Paperback
• Edition number: 2
• Number of pages: 208