The text is not written for those students who will become statisticians; it is written for future decision makers in business. The focus and goal is to make students better quantitative decision makers.
The concepts of statistics are presented in the setting of business decision making through the use of many real world examples, real business data and applications.
Student Study Guide: Designed to be used alongside the text book, this invaluable step–by–step study guide walks students through the text as they read it and work problems while supporting the decision making approach.
"synopsis" may belong to another edition of this title.
Ken Black is currently Professor of Decision Sciences in the School of Business and Public Administration at the University of Houston–Clear Lake. Born in Cambridge, Massachusetts and raised in Missouri, he earned a Bachelor′s degree in mathematics from Graceland College, a Master′s degree in math education from the University of Texas at El Paso, a Ph.S. in business administration in management science, and a Ph.S. in educational research from the University of North Texas.
Since joining the faculty in 1979, Professor Black has taught all levels of statistics courses, forecasting, management science, market research ,and production/operations management. he has publisher fifteen journal articles and over twenty professional papers, as well as two textbooks: Business Statistics: An Introductory Course and Business Statistics: Contemporary Decision Making. Black has consulted for many different companies, including Aetna, City of Houston, NYLCare, AT&T, Johnson Space Center, Southwest Information Resources, Connect Corporation, and Eagle Engineering.
Ken Black and his wife Carolyn have two daughters, Caycee and Wendi. His hobbies include playing the guitar, reading, traveling,and participating in Master′s track and field as a long jumper.
Real data.
Real applications.
Real decisions.
Do bigger donut shops sell more donuts? How do firms in the electronic industry select suppliers? Does it pay to enter India′s huge untapped rural marketplace?
To solve real–world business decision dilemmas such as these, you need the power f statistics.
Almost every business area relies on statistics–from information gathered about the marketplace and the competition to economic and financial data. But the numbers don′t mean anything, unless you can make an informed decision based on the data that has been collected. That′s why Ken Black′s BUSINESS STATISTICS for Contemporary Decision Making equips you with the quantitative decision–making skills and analysis techniques you need to make smart decisions based on real–world data.
Here′s how Black′s practical, problem–solving approach prepares you for the real business world:
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