The Restaurant: From Concept to Operation Student Workbook - Softcover

Walker, John R.; Lundberg, Donald E.

9780471413103: The Restaurant: From Concept to Operation Student Workbook

Softcover

ISBN 10: 0471413100 ISBN 13: 9780471413103

Publisher: John Wiley & Sons, 2001

A comprehensive blueprint of what the restaurant business entails. Shows the logical progression from dream to reality, from concept to finding a ``market gap′′ to operating an eating establishment. Also covers menu planning, employee training, equipping the kitchen, food protection, sanitation and more.

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Review:

"- "...presents a basic framework of a broad variety of issues which the budding restaurateur would need to address" International Journal of Hospitality Management"

From the Back Cover:

The comprehensive guide to restaurant success

It takes more than hard work and a dream to succeed in the restaurant business. The successful restaurateur must choose a suitable concept, find a market gap to fill, develop business and marketing plans, and secure financial backing. Next comes selecting the perfect location, obtaining the necessary permits, creating a menu that will tantalize the market, designing the interior, and hiring and training employees. Once the restaurant is open to the public comes the most difficult challenge of all making sure that customers who visit once come back for more.

The Restaurant: From Concept to Operation, Third Edition, covers every aspect of conceiving, opening, and running all types of restaurants from a fast–food franchise to an upscale dining room. This easy–to–read guide prepares readers to deal with a broad variety of start–up issues and puts them on the solid footing they’ll need to ensure the restaurant’s ongoing success. This comprehensive, hands–on primer provides:

New coverage of quick–service, midscale, and upscale restaurants
Coverage of restaurant service, home replacement meals, and the importance of catering and takeout
Comparisons of chain vs. independent and franchise vs. nonfranchise restaurants
Case studies that describe real–world problems and real–world solutions
Industry comments and advice sidebars
Business and marketing plan outlines

This field–proven book gives students, chefs, and entrepreneurs the comprehensive and authoritative information they need to master every challenge and succeed in this highly competitive and rewarding industry.

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