One–to–One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time - Softcover

Allen, Cliff; Kania, Deborah; Yaeckel, Beth

Softcover

ISBN 10: 0471404004 ISBN 13: 9780471404002

Publisher: John Wiley & Sons, 2001

Synopsis

A comprehensive resource on implementing a one–to–one marketing strategy on the Web

With its unique focus on customer–oriented marketing strategy, One–to–One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one–to–one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one–to–one technologies.

About this title

Review

"This book succeeds in explaining how one–to–one web marketing works in a language suitable to the target audience." (M2 Communications, 27 April 2001)

Synopsis

This title focuses on a customer-oriented marketing strategy. It assists in understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. It features checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies. The CD-ROM includes interactive checklists, customizable templates, expanded databases, and live demos of several one-to-one technologies.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2001
• Language: English
• ISBN 10: 0471404004
• ISBN 13: 9780471404002
• Binding: Paperback
• Edition number: 2
• Number of pages: 368