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One–to–One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time - Softcover
Synopsis
A comprehensive resource on implementing a one–to–one marketing strategy on the Web
With its unique focus on customer–oriented marketing strategy, One–to–One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one–to–one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one–to–one technologies.
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Review
"This book succeeds in explaining how one–to–one web marketing works in a language suitable to the target audience." (M2 Communications, 27 April 2001)
Synopsis
This title focuses on a customer-oriented marketing strategy. It assists in understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. It features checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies. The CD-ROM includes interactive checklists, customizable templates, expanded databases, and live demos of several one-to-one technologies.
"About this title" may belong to another edition of this title.
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One-to-One Web Marketing : Build a Relationship Marketing Strategy One Customer at a Time
Seller: Buchpark, Trebbin, Germany
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Condition: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 78982/203
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OnetoOne Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbb0024571952
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