Managing the Demand–Supply Chain: Value Innovations for Customer Satisfaction: Value Innovations for Supplier Excellence (Wiley Operations Management Series for Professionals) - Hardcover

Hoover Jr., William E.; Eloranta, Eero; Holmström, Jan; Huttunen, Kati

Hardcover

ISBN 10: 0471384992 ISBN 13: 9780471384991

Publisher: John Wiley & Sons, 2001

Synopsis

A proven,innovative approach to meeting customer demand

Combining an intensive focus on customer/marketplace demandswith innovative technology tools developed to execute demand chainplanning, Managing the Demand–Supply Chain sets fortha powerful new model for fulfilling customer demand in the bestpossible way. Four of the world′s leading demand chain researchersand implementers demonstrate how select high–tech companies, suchas Nokia and Dell, have used the demand chain approach todifferentiate their value offerings and delight theircustomers.

The authors introduce three exciting new demand chain tools."Demand breakpoint" identifies the point where value issignificantly changed by operations; "value offering point" or VOPis the catalyst to demand chain activity; and "microcosms" executesdemand chain strategies. The authors show managers how to use thesetools to implement technology solutions that drive topperformance.

Special features of Managing the Demand–Supply Chaininclude:

• The best thinking from acknowledged leaders in the field
• An extended case study of Nokia′s successful demand chainmanagement implementation
• Numerous sidebars detailing real–world implementationissues

Managing the Demand–Supply Chain is anindispensable resource for managers who want to optimizeoperational effectiveness, spur innovation, and achieve and sustainexcellence in exceeding customer expectations.

About this title

About the Author

WILLIAM E. HOOVER Jr. is a Director in McKinsey & Company′sCopenhagen office and former leader of McKinsey′s EuropeanOperations practice.
EERO ELORANTA is Professor of Industrial Management and the head ofthe Industrial Engineering Department at Helsinki University ofTechnology.
JAN HOLMSTRÖM is a researcher at McKinsey & Company and atHelsinki University of Technology.
KATI HUTTUNEN is a head of Customer Relationship Management atNokia′s E–business Development division.

From the Back Cover

A proven,innovative approach to meeting customer demand

Combining an intensive focus on customer/marketplace demands withinnovative technology tools developed to execute demand chainplanning, Managing the Demand–Supply Chain sets forth a powerfulnew model for fulfilling customer demand in the best possible way.Four of the world′s leading demand chain researchers andimplementers demonstrate how select high–tech companies, such asNokia and Dell, have used the demand chain approach todifferentiate their value offerings and delight theircustomers.

The authors introduce three exciting new demand chain tools."Demand breakpoint" identifies the point where value issignificantly changed by operations; "value offering point" or VOPis the catalyst to demand chain activity; and "microcosms" executesdemand chain strategies. The authors show managers how to use thesetools to implement technology solutions that drive topperformance.

Special features of Managing the Demand–Supply Chain include:

? The best thinking from acknowledged leaders in the field

? An extended case study of Nokia′s successful demand chainmanagement implementation

? Numerous sidebars detailing real–world implementationissues

Managing the Demand–Supply Chain is an indispensable resource formanagers who want to optimize operational effectiveness, spurinnovation, and achieve and sustain excellence in exceedingcustomer expectations.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2001
• Language: English
• ISBN 10: 0471384992
• ISBN 13: 9780471384991
• Binding: Hardcover
• Number of pages: 272