Synopsis
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
∗ The issues in cross–national research in sampling and data collection are thoroughly discussed.
∗ The qualitative–quantitative aspects of research are brought together through a case study on the final chapter.
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Product Description
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From the Back Cover
Research Methods for Business: A Skill Building Approach, Fifth Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up–to–date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real–life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods. The text is supplemented by a companion website at www.wileyeurope.com/college/sekaran which includes: A fully updated Instructor’s Guide Data sets PowerPoint lecture slides for each chapter Lecturers’ Testbank with multiple choice, true false, short answer and essay questions. Self–test quizzes SPSS tutorial videos for students
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Research Methods for Business: A Skill-Building Approach (4th Edn)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780471384489. Seller Inventory # 7058614
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Research Methods for Business: A Skill-Building Approach (4th Edn)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780471384489. Seller Inventory # 7058615
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Research Methods for Business: A Skill-Building Approach (4th Edn)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780471384489. Seller Inventory # 7058613