Database Management: An Organizational Perspective: Database and Beyond - Hardcover

Watson, Richard T.

 
9780471305347: Database Management: An Organizational Perspective: Database and Beyond

Synopsis

Complete coverage of database management with the correct balance of business and technical material for the MIS professional. This book covers the technical aspects of database design and implementation, with an equal emphasis on the "why" and "how" of the management of databases, and the managerial uses and philosophy behind databases.

"synopsis" may belong to another edition of this title.

Synopsis

This textbook has been designed for MIS and MBA students on database management courses. Using organizational memory as a motivating feature, the book explores the critical impact of data on businesses and the importance of effective data management. It explains how databases are used and designed to manage data, but also discusses other management and storage technologies, including Hypertext, Groupware, and multimedia memory. The book's managerial orientation emphasizes why and how data is used in business, how organizations use databases to store and use data, and how to design and build a database.

"About this title" may belong to another edition of this title.