Complete coverage of database management with the correct balance of business and technical material for the MIS professional. This book covers the technical aspects of database design and implementation, with an equal emphasis on the "why" and "how" of the management of databases, and the managerial uses and philosophy behind databases.
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This textbook has been designed for MIS and MBA students on database management courses. Using organizational memory as a motivating feature, the book explores the critical impact of data on businesses and the importance of effective data management. It explains how databases are used and designed to manage data, but also discusses other management and storage technologies, including Hypertext, Groupware, and multimedia memory. The book's managerial orientation emphasizes why and how data is used in business, how organizations use databases to store and use data, and how to design and build a database.
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Hardcover. Condition: Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 0471305340-11-1
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780471305347. Seller Inventory # 9366637
Quantity: 1 available