Operations Management for MBAs - Softcover

Meredith, Jack R.; Shafer, Scott M.

Softcover

ISBN 10: 047129828X ISBN 13: 9780471298281

Publisher: John Wiley & Sons, 1999

Synopsis

This text offers a brief and inexpensive introduction to the basic concepts of operations management. Providing readers with a more strategic, conceptual view of OM and the basics to complement class activities, it focuses on the MBA student's needs and skills. The text material is relevant and interesting for students due to its contemporary and real-world perspective, and the authors have used quantitative material only where necessary to support the understanding of concepts. Accompanying the book is an "Instructor's Manual" which includes suggestions of cases and readings for each chapter.

About this title

From the Back Cover

Focus on the Needs of the MBA Student! Meredith and Shafer introduce the key topics of operations management focusing on the needs of MBA students. Contemporary concepts of relevance to MBA students such as the balanced scorecard, core competency, mass customization, benchmarking, business process design, and enterprise resource planning (SAP) are also included. More importantly, the book is written with the marketing, finance, and other majors in mind, emphasizing how a basic understanding of operations is important to all career paths. Operations management for MBAs is also specifically designed to allow the professor to tailor their course around the students′ needs! The streamlined coverage of concepts provides the instructor with the opportunity to integrate additional materials into the course such as cases and readings, further enhancing student learning. Furthermore, having a text that solidly covers just the fundamental concepts provides students with the background needed to integrate these important supplementary materials. Key Features of the Text
∗ Focus is placed on the needs and skills of MBA students.
∗ The material is conceptual and strategic in nature making it more relevant and interesting to experienced students.
∗ Contemporary, real world topics such as revenue management, service defections, and supply chain management address students′ current needs.
∗ A condensed and inexpensive treatment of the material allows the instructor to economically add supplementary material.
∗ Quantitative material is presented only when it provides a better understanding of key concepts.

About the Author

Jack Meredith is currently Professor of Management & Broyhill Distinguished Scholar & Chair in Operations at the Graduate School of Management at Wake Forest University.  Dr. Meredith′s research has focused on the strategic and operational problems that managers face, particularly those concerning the management of advanced technology.  He received his BS and BSME at Oregon State University and his MBA and PhD at the University of California at Berkeley.  Dr. Meredith has written eight books on operations management, project management and management science, including "Project Management" and "Operations Management for MBAs." He serves as outgoing editor in chief of the Journal of Operations Management. He received the school′s inaugural Cowan Research Prize in 2002, the Academy of Management′s 2003 Distinguished OM Scholar Award, and was inducted into the Oregon State University Engineering Hall of Fame in 2004.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1999
• ISBN 10: 047129828X
• ISBN 13: 9780471298281
• Binding: Paperback
• Language: English
• Number of pages: 380