Introduction to Two–Dimensional Design: Understanding Form and Function - Softcover

Bowers, John

Softcover

ISBN 10: 0471292249 ISBN 13: 9780471292241

Publisher: John Wiley & Sons, 1999

Synopsis

A complete guide to quickly mastering the principles of two--dimensional graphic design. This excellent tutorial in the fundamentals of two--dimensional design demystifies the design process, presenting the principles of 2D design as a rational series of prescribed steps and by emphasizing how those principles apply to all design and art disciplines. With dozens of superb photographs and line drawings, many in full color, the author covers all the design basics--problem solving, form, research, structure, proportion, balance, and the role and applications of new design technology. John Bowers (Harbor Place, Oregon) is a professor of graphic design at Oregon State University. He is a past member of the board of directors of the Graphic Design Education Association.

About this title

About the Author

JOHN BOWERS is an assistant professor of graphic design at Oregon State University. He has served on the board of the Graphic Design Education Association (GDEA) and several other national art and design organizations. He has lectured extensively on design theory and issues.

From the Back Cover

A comprehensive introduction to the principles, issues, and uses of two-dimensional design

In Introduction to Two-Dimensional Design, respected designer and educator John Bowers provides a solid foundation in timeless design principles that are immune to fads and trends. With the help of more than 160 revealing illustrations, he explores both the qualitative and quantitative aspects of 2D design, interweaving historical accounts with penetrating analyses of visual principles and issues found in important contemporary examples. He demonstrates how competing approaches to 2D design—including those based on intuition, play, chance, and empirical research—can be used successfully, either alone or in combination.

An excellent book for foundation design courses and a valuable working resource for artists and design professionals, Introduction to Two-Dimensional Design:

• Integrates applications from fine art, graphic design, architecture, interior design, and industrial design, as well as from nature and the vernacular landscape
• Covers the latest design technology, including video, Web design, and interactive media
• Features examples in context that provide the basis for methodical explanations of processes and outcomes

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1999
• Language: English
• ISBN 10: 0471292249
• ISBN 13: 9780471292241
• Binding: Paperback
• Number of pages: 128