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Hospitality World: An Introduction (Hospitality, Travel & Tourism) - Softcover

Lane, Harold E.

 
9780471289890: Hospitality World: An Introduction (Hospitality, Travel & Tourism)
Softcover
ISBN 10: 0471289892 ISBN 13: 9780471289890
Publisher: John Wiley & Sons, 1996

Synopsis

Hospitality World! Harold E. Lane and Denise Dupré Take a vacation from textbook doldrums. Travel around the globe for a page-turning perspective of hospitality management. Denise Dupreé. CEO of Dupré LTD, and Harold E. Lane, Professor Emeritus of Boston University, give students a complete tour with their comprehensive new text, Hospitality World! International in scope, this innovative book takes a hands-on approach to the industry. Case scenarios and skill-building exercises give future managers a framework to develop their personal visions. Highlights of the practical, up-to-date approach begin in the first section where the Olympic torch is held high to illuminate the intricacies of tourism management at the 1996 Olympic Games. Then it s off on a world-wide tour from the perspective of several lodging owners and restaurateurs. Amidst the challenge of the text, Hospitality World! covers the basics from the history of the industry to current developments. The complex management concepts of human resources, marketing, management information systems, and accounting are made simple. Students use what they learn about lodging and foodservices, entertainment, travel distribution channels, and transportation to solve complex case questions. The final case study investigates the international world of Disney. Ethics and service are also explored, focusing on the issues and trends that managers face today. Hot topics include branding, diversity, ecotourism, strategic alliances, and technology applications. Authors Lane and Dupré offer their fresh and inspired view of the industry, arming readers with the tools to succeed in the fast-paced and exciting Hospitality World!

"synopsis" may belong to another edition of this title.

About the Author

Harold E. Lane and Denise Dupré are the authors of Hospitality World!: An Introduction, published by Wiley.

From the Back Cover

Hospitality World! Harold E. Lane and Denise Dupré Take a vacation from textbook doldrums. Travel around the globe for a page-turning perspective of hospitality management. Denise Dupreé. CEO of Dupré LTD, and Harold E. Lane, Professor Emeritus of Boston University, give students a complete tour with their comprehensive new text, Hospitality World! International in scope, this innovative book takes a hands-on approach to the industry. Case scenarios and skill-building exercises give future managers a framework to develop their personal visions. Highlights of the practical, up-to-date approach begin in the first section where the Olympic torch is held high to illuminate the intricacies of tourism management at the 1996 Olympic Games. Then it s off on a world-wide tour from the perspective of several lodging owners and restaurateurs. Amidst the challenge of the text, Hospitality World! covers the basics from the history of the industry to current developments. The complex management concepts of human resources, marketing, management information systems, and accounting are made simple. Students use what they learn about lodging and foodservices, entertainment, travel distribution channels, and transportation to solve complex case questions. The final case study investigates the international world of Disney. Ethics and service are also explored, focusing on the issues and trends that managers face today. Hot topics include branding, diversity, ecotourism, strategic alliances, and technology applications. Authors Lane and Dupré offer their fresh and inspired view of the industry, arming readers with the tools to succeed in the fast-paced and exciting Hospitality World!

From the Inside Flap

Hospitality World! Harold E. Lane and Denise Dupré Take a vacation from textbook doldrums. Travel around the globe for a page-turning perspective of hospitality management. Denise Dupreé. CEO of Dupré LTD, and Harold E. Lane, Professor Emeritus of Boston University, give students a complete tour with their comprehensive new text, Hospitality World! International in scope, this innovative book takes a hands-on approach to the industry. Case scenarios and skill-building exercises give future managers a framework to develop their personal visions. Highlights of the practical, up-to-date approach begin in the first section where the Olympic torch is held high to illuminate the intricacies of tourism management at the 1996 Olympic Games. Then it’s off on a world-wide tour from the perspective of several lodging owners and restaurateurs. Amidst the challenge of the text, Hospitality World! covers the basics—from the history of the industry to current developments. The complex management concepts of human resources, marketing, management information systems, and accounting are made simple. Students use what they learn about lodging and foodservices, entertainment, travel distribution channels, and transportation to solve complex case questions. The final case study investigates the international world of Disney. Ethics and service are also explored, focusing on the issues and trends that managers face today. Hot topics include branding, diversity, ecotourism, strategic alliances, and technology applications. Authors Lane and Dupré offer their fresh and inspired view of the industry, arming readers with the tools to succeed in the fast-paced and exciting Hospitality World!

"About this title" may belong to another edition of this title.

Publisher
John Wiley & Sons
Publication date
1996
Language
English
ISBN 10 
0471289892
ISBN 13 
9780471289890
Binding
Paperback
Edition number
1
Number of pages
564

Other Popular Editions of the Same Title

9780442001186: Hospitality World!: An Introduction

Featured Edition

ISBN 10:  0442001185 ISBN 13:  9780442001186
Hardcover