Executive's Guide to Web Services (SOA, Service-Oriented Architecture) - Hardcover

Marks, Eric A.; Werrell, Mark J.

Hardcover

ISBN 10: 0471266523 ISBN 13: 9780471266525

Publisher: Wiley, 2003

Synopsis

Discover how Web services can improve cost-savings and make your organization more competitive. You’ll get summaries of developing standards, current vendor positions (Microsoft, Novell, IBM, Oracle, Sun), and industry examples of Web services solutions and benefits.

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About this title

About the Author

ERIC A. MARKS is an independent consultant and author. Previously, he was Vice President of Market Development with StreamServe Americas. Formerly, he was a client advisor with Cambridge Technology Partners, and before that he was managing director with BrightRoad, a division of Ontos Inc. He is the author of Business Darwinism: Evolve or Dissolve: Adaptive Strategies for the Information Age (Wiley).

MARK J. WERRELL is a business consultant based in Cambridge, Massachusetts. He has served as a senior executive with various technology companies, most recently spending eight years with Cambridge Technology Partners. Prior to joining Cambridge, he held management positions with Cap Gemini and Oracle Corporation in the United Kingdom.

From the Back Cover

Praise for Executive s Guide To Web Services

"Finally, a very readable book about how Web services operate in the real world. This is a must-read primer for all C level executives who want to understand how Web services are fundamentally changing how enterprises integrate, collaborate, innovate, and dominate."
Peter Dupre, Chief Technical Strategist, Edgewater Technology, Inc.

"Following along the brilliant analytical path that he blazed with the release of his first book on IT, Business Darwinism: Evolve or Dissolve, Marks, with coauthor Mark Werrell, continues to observe, digest, analyze, and clearly explain the latest trends in IT innovation. The Executive s Guide to Web Services is a must-read companion for any IT manager, technology innovator, or corporate executive committed to successfully navigating through the maze of technology change. With this book, Marks and Werrell deliver a timely and valuable analysis of an important IT innovation at the ideal moment just as the necessary confluence of technology, standards, and industry acceptance is starting to make the Web services vision a reality."
Barry Zellen, CEO and Founder, TechnologyReports.net

"Marks and Werrell have captured the true essence of Web services in their provocative new book Executive s Guide to Web Services. Their overarching emphasis on business issues over technology issues makes Executive s Guide essential reading for any business executive looking for new sources of competitive advantage."
David R. Brousell, Editor-in-Chief, Managing Automation Magazine

From the Inside Flap

Executives must continually seek to grow revenue, reduce costs, and improve operating efficiencies. Today, Web services are emerging as a critical technology for achieving these business objectives. Early adopters are deploying Web services as an integration platform to reduce costs. Web services are being used to improve the operating efficiency of relationships with customers, partners, and suppliers. And inevitably, organizations will utilize this emerging technology as a foundation for driving revenue growth by creating new business models and developing new markets.

Simply put, Web services are a set of technologies and standards that will fundamentally change the way in which information technology is used within the enterprise and across organizational boundaries. Web services deliver the basic building blocks that allow the World Wide Web to take the next evolutionary step forward, into an era where the Internet is truly the de facto platform over which businesses operate.

The premise of the Executive s Guide to Web Services is that the adoption of Web services will not be based on the desire to implement a "new technology," but rather on the technology s ability to deliver strategic business value. The authors untangle the maze of standards, concepts, and terminology that blur Web services, arming the reader with enabling concepts and providing a solid foundation and reference text with which to unleash untapped business potential.

Eric Marks and Mark Werrell summarize current Web services vendors, including market positioning and capabilities of BEA Systems, IBM s "Services on Demand," Microsoft s ".Net," Oracle s "Oracle Dynamic Services," and Sun Microsystems "Sun ONE." They explain how business and IT strategies can accommodate Web services, providing specific industry examples, solutions, and benefits.

Chapters include:

• Standards, Concepts, and Terminology
• Web Services Adoption
• Strategic Perspective of Web Services
• Vertical Market Perspective of Web Services
• Architecting for Competitive Advantage
• Web Services Vendor Landscape

After the false promises and financial burden of the dotcom boom and bust, many executives are understandably gun shy about new technology. This time, however, IT vendors have hit the mark, delivering tools that do not claim to reinvent the practice of business, but simply make it smoother, quicker, and more efficient. The Executive s Guide to Web Services is essential reading for CEOs, CFOs, CIOs, and all business leaders.

Edition details

• Publisher: Wiley
• Publication date: 2003
• Language: English
• ISBN 10: 0471266523
• ISBN 13: 9780471266525
• Binding: Hardcover
• Edition number: 1
• Number of pages: 243