From assessing the client's need for entertainment at an event to hiring the talent to the nuts and bolts production of the entertainment, The Complete Guide to Event Entertainment and Production provides the event planner with the tools they need to efficiently produce and manage the entertainment aspect of an event.
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MARK SONDER, MM, CSEP, is founder and CEO of Mark Sonder Productions, a leader in providing headline entertainment and production services for special events. Recognized as an industry expert, he is a highly sought after speaker and is on the faculty of The George Washington University.
The complete guide to producing entertainment for every event
Helpful strategies and tools for giving the client top-shelf thrills!
From assessing the client's need for entertainment at an event to hiring the talent and coordinating the nuts-and-bolts production details, Event Entertainment and Production equips event planners with the tools they need to efficiently produce and manage the right entertainment for any event. Along with an insightful overview of how entertainment fits into an event, discussions cover how entertainment differs between association, corporate, and not-for-profit events. Event managers and professionals get an insider's look at the real-life events business from interviews with entertainers and event producers, as well as mini-case studies from the author's experiences.
Complete with "what-to-do" checklists, this hands-on resource offers helpful guidelines on how to:
*Design, plan, and produce entertainment
*Work within a budget
*Limit risks associated with entertainment
*Work with performers and such production support areas as sound, lighting, and more
The Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEP
The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
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