Cutting–edge data mining techniques and tools for solving your toughest analytical problems
Data Mining Solutions
In down–to–earth language, data mining experts Christopher Westphal and Teresa Blaxton introduce a brand new approach to data mining analysis. Through their extensive real–world experience, they have developed and documented many practical and proven techniques to make your own data mining efforts more successful. You′ll get a refreshing "out–of–the–box" approach to data mining that will help you maximize your time and problem–solving resources, and prepare for the next wave of data mining–visualization. You will read about ways in which data mining has been used to:
∗ Discover patterns of insider trading in the stock market
∗ Evaluate the utility of marketing campaigns
∗ Analyze retail sales patterns across geographic regions
∗ Identify money laundering operations
∗ Target DNA sequences for pharmaceutical testing and development
The book is accompanied by a CD–ROM that contains:
∗ Demo and trial versions of numerous visual data mining tools
∗ Active web–page links for each of the products profiled
∗ GIF files corresponding to all book images
"synopsis" may belong to another edition of this title.
CHRISTOPHER WESTPHAL has been successfully performing visual data mining engagements and research for over a decade for both government and commercial interests. He has developed a wide range of methodologies and unique techniques to support the data mining process. He may be reached at chris—westphalyahoo.com.
TERESA BLAXTON is an Associate Professor of Psychiatry in the University of Maryland School of Medicine. She has published over 100 articles on knowledge storage, representation, and retrieval, both in biological (human) and artificial (computer) systems. She may be reached at tblaxtonmprcwb.ab.umd.edu.
Cutting–edge data mining techniques and tools for solving your toughest analytical problems
Data Mining Solutions
In down–to–earth language, data mining experts Christopher Westphal and Teresa Blaxton introduce a brand new approach to data mining analysis. Through their extensive real–world experience, they have developed and documented many practical and proven techniques to make your own data mining efforts more successful. You′ll get a refreshing "out–of–the–box" approach to data mining that will help you maximize your time and problem–solving resources, and prepare for the next wave of data mining–visualization. You will read about ways in which data mining has been used to:
∗ Discover patterns of insider trading in the stock market
∗ Evaluate the utility of marketing campaigns
∗ Analyze retail sales patterns across geographic regions
∗ Identify money laundering operations
∗ Target DNA sequences for pharmaceutical testing and development
The book is accompanied by a CD–ROM that contains:
∗ Demo and trial versions of numerous visual data mining tools
∗ Active web–page links for each of the products profiled
∗ GIF files corresponding to all book images
"About this title" may belong to another edition of this title.
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