Wooing & Winning Business: The Foolproof Formula for Making Persuasive Business Presentations - Softcover

Asher, Spring

Softcover

ISBN 10: 0471253707 ISBN 13: 9780471253709

Publisher: Wiley, 1998

Synopsis

A quick and easy formula for selling your product, your service, yourself, that gets results..guaranteed

Whatever you have to sell, be it product or service, this book will show how to create the perfect presentation and nail the sale. Written by the experts at Speechworks, this book arms the huge and guidance-hungry market of salespeople, business presenters, and entrepreneurs with a fool-proof formula for making the perfect pitch every time, whether they're talking to one person or an audience of thousands. With this book you'll find:

* A proven formula for organizing your thoughts for clarity and impact
* Visualization techniques that help you find the most compelling language and anecdotes to captivate even the toughest audiences
* Surefire techniques for increasing your physical presence and personal persuasiveness

SPRING ASHER and WICKE CHAMBERS (Atlanta, Georgia) are partners of Chambers & Asher Speechworks. They are also columnists for The Atlanta Journal/Constitution. For their work as TV producers they have received six Emmy Awards and the Best of Gannet Award for New Programming.

The A to Z guide to making a flawless business presentation.

Thirty-three million business presentations are made each day, most of them by people whose number one fear is public speaking. This is the complete guide to creating winning business presentations and making the perfect pitch. It includes a step-by-step guide that makes it easy to persuade the listener, develop evidence that sells, and create visuals that reinforce the message.

The authors train several thousand executives each year from organizations including MCI, Georgia-Pacific and UPS.
* Offers a foolproof formula: finding the hook, the incentive, and the style to sell anything to anyone.

Spring Asher and Wicke Chambers (both of Atlanta, GA) are partners of Chambers & Asher Speechworks, an organization providing communications consulting services to business professionals and executives.

About this title

About the Author

SPRING ASHER and WICKE CHAMBERS are principals in Chambers & Asher Speechworks, an internationally known firm specializing in speech and media training. Their column, "Getting Ahead," appeared for four years in the business section of the Atlanta Journal/Constitution. As TV producers, they won six Emmy Awards and the Best of Gannett Award for news programming. Speechworks clients include Alston & Bird, Equitable Real Estate, Holiday Inn Worldwide, Kurt Salmon Associates, Georgia-Pacific Corporation, National Association of Securities Dealers, Deloitte & Touche LLP, MCI, Transamerica Reinsurance, and Turner Broadcasting Systems, Inc.

From the Back Cover

Praise for Wooing & Winning Business

"INVESCO'S investment in Speechworks is worth every penny!"―A. D. Frazier, Jr., President and CEO, INVESCO, Inc."True teamwork in the global arena requires good communications, communications that reach both the heart and the mind. This book is a perfect place to start your journey."―Thomas F. Chapman, President and CEO, Equifax

"Communication is an essential skill to be successful in your career. This book is a must-read."―Harvey A. Wagner, Chief Financial Officer, Scientific Atlanta

"At MCI, we're constantly selling big ideas to both internal and external audiences. The Speechworks Formula© teaches you how to organize your thoughts and communicate with confidence in any situation."―Mark Pettit, Director of Communications, MCI Business Markets

"Asher and Chambers promise to deliver 'simple techniques that will give you the confidence to sound like you mean it, the courage to speak with passion.' You can take them at their word; Wooing & Winning Business is loaded with the right speaking stuff."―Terry O'Keefe, "Executive Bookshelf," Atlanta Business Chronicle

"There is plenty of meat here. . . . Asher and Chambers . . . are up-close, strong eye-contact, high-energy folks. Their book reflects those straightforward attitudes."―Hank Ezell, "Money & More," The Atlanta Journal/Constitution

"INVESCO'S investment in Speechworks is worth every penny!"—A. D. Frazier, Jr., President and CEO, INVESCO, Inc."True teamwork in the global arena requires good communications, communications that reach both the heart and the mind. This book is a perfect place to start your journey."—Thomas F. Chapman, President and CEO, Equifax

"Communication is an essential skill to be successful in your career. This book is a must-read."—Harvey A. Wagner, Chief Financial Officer, Scientific Atlanta

"At MCI, we're constantly selling big ideas to both internal and external audiences. The Speechworks Formula© teaches you how to organize your thoughts and communicate with confidence in any situation."—Mark Pettit, Director of Communications, MCI Business Markets

"Asher and Chambers promise to deliver 'simple techniques that will give you the confidence to sound like you mean it, the courage to speak with passion.' You can take them at their word; Wooing & Winning Business is loaded with the right speaking stuff."—Terry O'Keefe, "Executive Bookshelf," Atlanta Business Chronicle

"There is plenty of meat here. . . . Asher and Chambers . . . are up-close, strong eye-contact, high-energy folks. Their book reflects those straightforward attitudes."—Hank Ezell, "Money & More," The Atlanta Journal/Constitution

Edition details

• Publisher: Wiley
• Publication date: 1998
• Language: English
• ISBN 10: 0471253707
• ISBN 13: 9780471253709
• Binding: Paperback
• Edition number: 1
• Number of pages: 240