Introduction to the Hospitality Industry (Wiley Service Management Series) - Softcover

Powers, Tom; Barrows, Clayton W.

Softcover

ISBN 10: 0471252441 ISBN 13: 9780471252443

Publisher: John Wiley & Sons, 1999

Synopsis

An abridged paperback edition of the acclaimed Introduction to Management in the Hospitality Industry, Sixth Edition, this popular resource covers all aspects of the hotel, foodservice, restaurant, and travel and tourism businesses, including operations, marketing, and sales. As in previous editions, the management functions covered in the larger text have been excluded. Reflecting the latest trends in this rapidly changing industry, it stresses problem–solving tools rather than answers and industry–wide trends rather than facts and figures

About this title

About the Author

TOM POWERS, widely recognized for his pioneering work in hospitality education, is Professor Emeritus at the School of Hotel and Food Administration at the University of Guelph in Ontario, Canada. CLAYTON W. BARROWS is Associate Professor at the School of Hotel, Restaurant & Tourism Administration at the University of New Orleans in Louisiana.

From the Back Cover

Rave Reviews from Students and Instructors on this Classic Introduction to the Hospitality Industry From Instructors "The industry practice notes bring a contemporary focus to the text, and case studies are thought–provoking and will provide an excellent basis for classroom discussion." Patricia R. Agnew, Johnson & Wales University "I find the text a valuable source of information for our introductory course." James D. Bennett, Indiana University–Purdue University, Indianapolis " very clear, down–to–earth style , easy to understand, and very well written." John W. Dunn, Santa Barbara City College "The new edition enables the students to take a concept or fact and tie it to the real world." Paul J. Meyer, Northwestern Business College From Students "The authors’ writing style is easy to follow and held my interest for pages at a time." Larry Slade, Colorado State University "Concepts were clearly explained and ‘real world’ examples supported the theories." Saskia Villamil, Northern Virginia Community College Reflecting rapidly changing industry trends, Introduction to the Hospitality Industry, Fourth Edition consolidates all aspects of foodservice, lodging, and tourism operations into an up–to–date, comprehensive overview of the hospitality industry. This fully revised edition presents topics covered in introductory hospitality programs from sales, service, and marketing to career planning and business opportunities.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1999
• Language: English
• ISBN 10: 0471252441
• ISBN 13: 9780471252443
• Binding: Paperback
• Edition number: 4
• Number of pages: 512