Lonier Working Solo 2e: The Real Guide to Freedom and Financial Success with Your Own Business (Working Solo Series) - Softcover

Lonier, Terri

Softcover

ISBN 10: 0471247138 ISBN 13: 9780471247135

Publisher: John Wiley &Sons, 1998

Synopsis

"One of the best resources for startup businesses." ––Inc. Magazine.

Few people are as qualified to put together a road map for on–your–own success as acclaimed author Terri Lonier. A marketing consultant who works exclusively with small and startup companies, she has also been conducting workshops for entrepreneurs since 1981. In this easy–to–follow guide, Lonier draws on her many years of experience to advise readers on such essentials as choosing the right business, selecting the form of business, getting money without a bank loan, locating resources, cost effective marketing, and more. The new edition includes details on the new legal option, the Limited Liability Corporation (LLC) which is revolutionizing how entrepreneurial enterprises function.

Features over 1,000 solo business ideas.
∗ Provides new information on Internet resources, and email and marketing on the Internet.
∗ Covers the latest technology and digital solutions for solo entrepreneurs.

About this title

About the Author

TERRI LONIER is internationally known for her unique ability to connect major corporations––including Bank of America, Hewlett Packard, and Seagram′s––with the booming SOHO (small office/home office) market. She features up–to–date information for and about this market on the Working Solo Web site (www.workingsolo.com) and via an e–mail newsletter.

From the Back Cover

"This book does for self–employment what What Color Is Your Parachute? does for job hunters. Highly recommended." ––Larry Steward, Director, Entrepreneurial Resource Network.

Have you dreamed of the freedom and financial success of working for yourself? This easy–to–read guide is your detailed road map to solo success, whether you′re a self–employed newcomer or a seasoned pro. It′s packed with nuts–and–bolts information, money–saving tips, and invaluable insight, not only on getting your one–person enterprise off the ground, but on making it––and keeping it––a success. This newly revised and expanded edition includes the latest on technology and the Internet, a host of hot, new solo business ideas, and a thoroughly updated resource section that shows you how to:
∗ Choose the solo business perfect for you
∗ Draft a sound business plan
∗ Get money for your business
∗ Develop cost–effective marketing
∗ Hire associates and employees on your own terms
∗ Join forces with other independents
∗ Manage bookkeeping, taxes, and insurance
∗ Design your business so it stays fresh, exciting, and profitable.

Covering all the bases, this is an indispensable resource you′ll refer to again and again as you begin––or further––your solo venture.

Edition details

• Publisher: John Wiley &Sons
• Publication date: 1998
• Language: English
• ISBN 10: 0471247138
• ISBN 13: 9780471247135
• Binding: Paperback
• Edition number: 2
• Number of pages: 380