Items related to Marketing Research
Synopsis
Relevant and recent examples and citations.
∗ In–depth coverage of e–commerce and database marketing.
∗ Cases and problems cover a wide range of products and organizations.
∗ Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.
"synopsis" may belong to another edition of this title.
From the Back Cover
Make smart decisions based on expert marketing research and intelligence
Now in its Eighth Edition, Aaker, Kumar, and Day s MARKETING RESEARCH shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results, so you can make smart business decisions. The authors guide you step by step through the entire marketing research process, describing the most current methodologies.
Updated to reflect emerging trends, this Eighth Edition features a stronger emphasis on the important role of marketing intelligence, new cases and real–world examples, and new topics of interest and methods of practice in marketing research. Highlights
- Integrates technology in marketing research, providing you with clear guidance on how to use marketing analysis and information technology for decision making.
- Presents a broad picture of how business intelligence, marketing intelligence, and marketing research fit into the organization s need for sustaining competitive advantage.
- Emphasizes decision making in marketing research and marketing intelligence analysis.
- Addresses global concepts and issues in the execution of marketing research.
- Offers insights into contemporary and emerging applications of marketing research and marketing intelligence.
Available with SPSS® software
This Eight Edition can be packaged with SPSS® Student Version 11.0 (set ISBN: 0–471–45885–6).
"About this title" may belong to another edition of this title.
Buy New
View this item
£ 54.13
FREE shipping from U.S.A. to United Kingdom
Destination, rates & speedsOther Popular Editions of the Same Title
Search results for Marketing Research
Stock Image
Marketing Research
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M0047123057X-V
Quantity: 1 available
Stock Image
Marketing Research
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 2287503/202
Quantity: 2 available
Stock Image
Marketing Research
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.4. Seller Inventory # G047123057XI4N01
Quantity: 1 available
Stock Image
(ISE) MARKETING RESEARCH
Seller: Basi6 International, Irving, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEJUNE24-97729
Quantity: 1 available
Stock Image
(Ise) Marketing Research
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-176529
Quantity: 1 available
Stock Image
Marketing Research
Seller: ALLBOOKS1, Direk, SA, Australia
Seller rating 5 out of 5 stars
Seller Inventory # SHUB97729
Quantity: 1 available
Stock Image
Marketing Research
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. pp. xvii + 774 Illus. Seller Inventory # 5817958
Quantity: 1 available
Stock Image
Marketing Research
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. xvii + 774. Seller Inventory # 263111353
Quantity: 1 available
Stock Image
Marketing Research
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 5 out of 5 stars
Condition: New. pp. xvii + 774. Seller Inventory # 183111347
Quantity: 1 available
Seller Image
Marketing Research
Seller: 3Brothers Bookstore, Egg harbor township, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's, etc. are not guaranteed with used book purchases. Seller Inventory # EVV.047123057X.G
Quantity: 1 available