Patterns of Entrepreneurship - Softcover

Kaplan, Jack M.

Softcover

ISBN 10: 0471203823 ISBN 13: 9780471203827

Publisher: John Wiley & Sons, 2003

Synopsis

This book is designed to share real entrepreneurial business experience. Included will be both long and short cases and a corresponding website. The goad is to provide a more complete understanding of the textual material and make the book as interactive as possible, encouraging internet research and study.

About this title

From the Back Cover

Introducing an action-oriented approach to entrepreneurship!

Long hours, social sacrifices, financial commitment... Other than actually starting and running your own business, few things can prepare you for the challenges you'll face as an entrepreneur. But Jack Kaplan's PATTERNS OF ENTREPRENEURSHIP guide you through these challenges with tools and a practical road map for successfully starting a venture.

Taking a unique and highly effective, action-oriented approach to entrepreneurship, this new text gives you:

A clear road map to success: The book's road-map framework leads you through the four stages an entrepreneur typically encounters when bringing a business idea to fruition (starting the venture, financing, implementation, and launching entrepreneurial businesses), and helps you to better understand how these major phases are related to each other.

Real-world examples and hands-on cases: Examples connect conceptual material to the plans, problems, and solutions that real entrepreneurs have encountered in their own businesses. Hands-on cases in each chapter give you the opportunity to practice critical thinking and problem solving.

Practical hints and suggestions: Helpful insider hints and suggestions, based on the author's own experiences launching three successful technology venture, point out common pitfall s and costly mistakes.

Extensive supplemental material: Additional interactive cases, assessments, demonstrations of financial techniques, and sample business plans and legal documents are all available the book's web site.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2003
• Language: English
• ISBN 10: 0471203823
• ISBN 13: 9780471203827
• Binding: Paperback
• Number of pages: 480