Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
∗ The issues in cross–national research in sampling and data collection are thoroughly discussed.
∗ The qualitative–quantitative aspects of research are brought together through a case study on the final chapter.
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Research Methods for Business: A Skill Building Approach, Fifth Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up–to–date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real–life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods. The text is supplemented by a companion website at www.wileyeurope.com/college/sekaran which includes: A fully updated Instructor’s Guide Data sets PowerPoint lecture slides for each chapter Lecturers’ Testbank with multiple choice, true false, short answer and essay questions. Self–test quizzes SPSS tutorial videos for studentsAbout the Author:
Uma Sekaran is Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois. Dr Roger Bougie lectures in Marketing and Business Research Methods at the Department of Marketing at Tilburg University, The Netherlands.
"About this title" may belong to another edition of this title.
Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX.NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABEJULNAD729
Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX.NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABEDUPPP7843
Book Description Wiley, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # 0471203661
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Book Description Wiley, 2002. Hardcover. Book Condition: New. Bookseller Inventory # P110471203661
Book Description Wiley, 2002. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Chapter 1. Introduction to Research. Chapter 2. Scientific Investigation. Chapter 3. Technology and Business Research. Chapter 4. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition. Chapter 5. The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development. Chapter 6. The Research Process: Step 6: Elements of Research Design. Chapter 7. Experimental Designs. Chapter 8. Measurement of Variables: Operational Definition and Scales. Chapter 9. Measurement: Scaling, Reliability, Validity. Chapter 10. Data Collection Methods. Chapter 11. Sampling. Chapter 12. Data Analysis and Interpretation. Chapter 13. The Research Report. Chapter 14. Managerial Decision Making and Research. Module: A Refresher on Some Statistical Terms and Tests. A Final Note to the Student. Glossary of Terms. References. Statistical Tables. Index. Bookseller Inventory # ABE_book_new_0471203661
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97804712036671.0
Book Description Wiley. Hardcover. Book Condition: New. 0471203661 New Condition. Bookseller Inventory # NEW6.0246310