Web Catalog Cookbook - Softcover

Allen, Cliff; Kania, Deborah

Softcover

ISBN 10: 0471183318 ISBN 13: 9780471183310

Publisher: John Wiley & Sons, 1997

Synopsis

The tools, templates, and training to put your catalog online

As companies increasingly want to display their products and services on the Web, this book provides them with the advice, tools, and templates they will need to create an effective Web catalog. It answers questions and gives suggestions for topics like catalog size, multimedia applications, commerce applications, Web server software and more. CD–ROM includes everything a marketer needs to put together a complete Web site catalog.

About this title

About the Author

CLIFF ALLEN is President of Allen Marketing Group, a marketing communications firm that specializes in developing interactive marketing programs. He is also cofounder and President of GuestTrack, Inc., a Web software development company that specializes in Web site personalization, Web catalogs, and other Web commerce and marketing software solutions.

DEBORAH KANIA is cofounder and Vice President of Sales and Marketing at GuestTrack, Inc., specializing in World Wide Web and software technology. She has also managed Web site development and marketing for Indelible Blue and Wizzywygs, two online catalog Web sites.

From the Back Cover

All the tools, templates, and know–how you need to create your own online catalog quickly, easily, and cheaply

If you′re an entrepreneur who′s ready to set up shop, a mail–order business ready to launch into cyberspace, or a business that is ready to communicate directly with the Web marketplace, this book shows you how. You′ll also learn how to promote, inform, market, and offer customer support online. If you want to set up a Web catalog for your internal company network, this book is an essential resource.

Online marketing experts Cliff Allen and Deborah Kania answer all of your questions as they walk you through every step of the planning, design, and implementation process. Along the way, they provide valuable advice and guidance on:
∗ catalog design and formats
∗ order fulfillment
∗ multimedia applications
∗ promotion
∗ Web server software
∗ marketing
∗ online transactions
∗ customer support online.

You′ll also find out about many valuable online resources and great Web catalogs that will be a source of ideas and inspiration. Plus, you get an incredible software package that includes everything you need to put together a professional Web catalog.

The CD–ROM includes:
∗ HTML templates for three different types of catalogs: beginner, intermediate, and advanced
∗ 50 sets of high–quality art that will make it look like you spent a fortune on graphics
∗ GuestTrack Light commercial software that automatically registers and tracks every customer who visits your Web site
∗ GT/Catalog Light commercial software that makes linking your Web site to a database easier than ever.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1997
• Language: English
• ISBN 10: 0471183318
• ISBN 13: 9780471183310
• Binding: Paperback
• Number of pages: 412