Items related to Advertising on the Internet
Synopsis
There are two main areas of advertising on the Internet that people are trying to learn: how to buy advertising space on someone else′s Web page, and how to sell advertising on their own Web site. This book gives advertising managers and designers the information they need to put quality advertising on the Internet.
"synopsis" may belong to another edition of this title.
About the Author
ROBBIN ZEFF, PhD, (robbin@zeff.com) is President of The Zeff Group, a firm specializing in strategic Internet planning and advertising.
BRAD ARONSON (brad@i–frontier.com) is President of i–frontier, a leading Internet marketing and advertising agency.
From the Back Cover
With an annual revenue growth of 75% to 100%, the Internet is the fastest–growing advertising medium in history and appears to be the most measurable and targetable of all advertising vehicles. This book tells you what you need to know to take advantage of the seemingly limitless opportunities now available in Internet advertising.
Whether you have a product or a service to sell, work at an advertising agency, are a marketing professional developing a media plan, a Web developer, graphic designer, or copywriter who′d like to break into the online advertising arena, or have a Web site with ad space to sell, this book is for you. Written by a team of online advertising experts, Advertising on the Internet covers absolutely all the bases from pricing to graphics to planning an online advertising campaign to finding a job in the industry. A crash course for newcomers and a priceless source of facts, figures, and contact information for experienced Internet advertisers, it fills you in on what you need to know to:
- Get up to speed with the state of the art in online advertising
- Learn how to measure the success of your ad campaign
- Sell advertising space on your own Web site
- Negotiate contracts, set prices, and work with ad networks
- Budget, plan, produce, and implement a successful Internet advertising strategy
- Design great online ads.
"If you′re considering running an Internet ad campaign, this book is an excellent way to kick off your education process."
Debra Aho Williamson Editor, Interactive Media & Marketing Advertising Age.
"About this title" may belong to another edition of this title.
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