Data Mining Techniques: For Marketing, Sales, and Customer Support - Softcover

Berry, Michael J. A.; Linoff, Gordon S.

 
9780471179801: Data Mining Techniques: For Marketing, Sales, and Customer Support
Softcover
ISBN 10: 0471179809 ISBN 13: 9780471179801
Publisher: John Wiley & Sons, 1997

Synopsis

Who will remain a loyal customer and who won′t?

What kind of marketing approach is most likely to increase sales?

What can customer buying patterns tell us about improving our inventory control?

What type of credit approval process will work best for us and our customers?

The answers to these and all your crucial business questions lie buried in your company′s information systems. This book supplies you with powerful tools for mining them.

Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find the coverage eminently accessible. Here′s your chance to learn all about:
∗ How leading companies across North America are using data mining to beat the competition
∗ How each tool works, and how to pick the right one for the job
∗ Seven powerful techniques –cluster detection, memory–based reasoning, market basket analysis, genetic algorithms, link analysis, decision trees, and neural nets
∗ How to prepare data sources for data mining, and how to evaluate and use the results you get

Data Mining Techniques shows you how to quickly and easily tap the gold mine of business solutions lying dormant in your information systems.

"synopsis" may belong to another edition of this title.

About the Author

MICHAEL J. A. BERRY and GORDON LINOFF are principals at MRJ Technology Solutions, a Pennsylvania–based firm specializing in data warehousing and data mining for business applications. They also conduct seminars on data mining for Fortune 100 companies.

From the Back Cover

Who will remain a loyal customer and who won′t?

What kind of marketing approach is most likely to increase sales?

What can customer buying patterns tell us about improving our inventory control?

What type of credit approval process will work best for us and our customers?

The answers to these and all your crucial business questions lie buried in your company′s information systems. This book supplies you with powerful tools for mining them.

Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find the coverage eminently accessible. Here′s your chance to learn all about:
∗ How leading companies across North America are using data mining to beat the competition
∗ How each tool works, and how to pick the right one for the job
∗ Seven powerful techniques –cluster detection, memory–based reasoning, market basket analysis, genetic algorithms, link analysis, decision trees, and neural nets
∗ How to prepare data sources for data mining, and how to evaluate and use the results you get

Data Mining Techniques shows you how to quickly and easily tap the gold mine of business solutions lying dormant in your information systems.

"About this title" may belong to another edition of this title.

Publisher
John Wiley & Sons
Publication date
1997
Language
English
ISBN 10 
0471179809
ISBN 13 
9780471179801
Binding
Paperback
Number of pages
464

Other Popular Editions of the Same Title

9780471482994: Data Mining Techniques with Mastering Data Mining Set (Data Mining Techniques: For Marketing, Sales and Customer Support)

Featured Edition

ISBN 10:  0471482994 ISBN 13:  9780471482994
Publisher: John Wiley & Sons, 2003
Softcover