Web Marketing Cookbook - Softcover

King, Janice M.; Knight, Paul; Mason, James H.

Softcover

ISBN 10: 0471179116 ISBN 13: 9780471179115

Publisher: John Wiley & Sons, 1997

Synopsis

As the Web matures and more and more companies get involved, two groups of Web marketers have emerged: businesses already on the Web who want to improve their sites and marketers at small to mid-size companies who know about the Web, but have yet to take the plunge because of lack of technical expertise and lack of funds to hire someone. This text addresses both these groups. It shows how to improve an existing site and also explains the basics of Web marketing, providing ready to use templates on CD-ROM. The book is written for the marketing audience that needs to deliver promotional materials over the Web, but don't have the time or inclination to require the technical expertise. It shows marketers: how to know and target audiences around the world; Web Page "do's and don'ts" and makeovers; how to take advantage of electronic commerce; differences in writing for the Web and print media; and advanced Web topics such as database interaction, VRML and Java. Included on the CD-ROM are: ready-to-use templates for online coupons; online catalogue pages; press releases; feedback pages; and make over pages; basic ingredients, such as graphics, buttons, icons, audio/video files; and links to web sites for Web and Internet marketing information; and browser and other tools necessary for viewing and working with the templates.

About this title

From the Author

A practical, guide for promotional materials on the Web
This book is for you if you have hesitated to build a Web site for your business or non-profit . . . if you want a straightforward approach to Web marketing . . . if you need simple tools for converting materials into Web pages.

From the Back Cover

Create the ultimate Web marketing site, quickly and painlessly!

If you have hesitated to build a Web site for your small business or nonprofit organization . . . If you want a step–by–step approach to Web marketing . . . If you need simple, nontechnical tools for converting your print brochures, text, and graphics into a powerful online promotion . . . this comprehensive book/CD–ROM package is just for you.

Full of practical and easy–to–implement guidelines, Web Marketing Cookbook will help you:
∗ Develop effective and appealing Web pages quickly, even with a small budget and limited technical knowledge
∗ Adapt your product, membership, service, and other sales materials into dynamic and useful Web content
∗ Implement a complete international Web marketing program, with sensitivity to cultural and business differences
∗ Generate new sales and publicity with industry–specific tips
∗ Understand the role of advanced Web technologies such as Java and VRML.

On the CD–ROM you′ll find ready–to–use templates for creating online promotional materials, including:
∗ Banner advertisement, electronic brochure, and catalog
∗ Product selection guide, price/parts list, and online coupon
∗ Events calendar and registration form
∗ Online Newsletter and Press release
∗ Company and personal profiles
∗ FAQ page and visitor feedback form
∗ What′s New page
∗ Tools and resources for increasing your Web marketing expertise even more!

Visit our Web site at http://www.wiley.com/compbooks/

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1997
• Language: English
• ISBN 10: 0471179116
• ISBN 13: 9780471179115
• Binding: Paperback
• Number of pages: 410