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Do–It–Yourself Direct Marketing: Secrets for Small Business - Softcover

Bacon, Mark S.

 
9780471163848: Do–It–Yourself Direct Marketing: Secrets for Small Business
Softcover
ISBN 10: 0471163848 ISBN 13: 9780471163848
Publisher: John Wiley & Sons, 1997

Synopsis

This nuts–and–bolts resource helps small business owners develop marketing techniques tailored to their individual business and financial needs. Packed with time– and money–saving strategies, it covers everything from selecting the appropriate media and markets to creating a mailing list database to tracking responses.

"synopsis" may belong to another edition of this title.

From the Back Cover

In direct marketing, you don’t have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacon’s acclaimed nuts–and–bolts guide gives you surefire do–it–yourself methods for waging sophisticated, high–power direct marketing campaigns at a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including:

  • The Internet as a direct marketing channel from setting up Web pages to the latest, cutting–edge technological advances
  • New information on reaching specific target groups
  • How to use all types of direct marketing media mail order, telemarketing, radio/TV, newsletters, end print ads
  • Dealing with the postal service
  • Insider money– and time–saving tips
  • Dozens of examples of complete, "combat–tested" direct marketing packages, letters, forms, and checklists
  • Strategies for identifying market niches, tracking responses, creating a direct–mail database, and much more
The original edition of Do–It–Yourself Direct Marketing was a selection of both Fortune Magazine Book Club and Business Week Book Club. "One of the best books I’ve seen on how the small business person can use direct marketing techniques." Dr. William A. Cohen, author of Building a Mail Order Business

"About this title" may belong to another edition of this title.

Publisher
John Wiley & Sons
Publication date
1997
Language
English
ISBN 10 
0471163848
ISBN 13 
9780471163848
Binding
Paperback
Edition number
2
Number of pages
304