Bloomberg by Bloomberg - Hardcover

Bloomberg, Michael R.

Hardcover

ISBN 10: 0471155454 ISBN 13: 9780471155454

Publisher: John Wiley & Sons, 1997

Synopsis

Advance Praise for Bloomberg by Bloomberg "Michael Bloomberg is the most creative media entrepreneur of our time and, with Bill Gates, perhaps the most successful. " Rupert Murdoch, Chairman Chief Executive, News Corporation "Entertaining, engaging, and informative, Bloomberg by Bloomberg is packed with great advice about how to start a lean, hungry companyand how to keep it that way. " Bryan Burrough, coauthor, Barbarians at the Gate "Michael Bloomberg is a fascinating man who has written a fascinating book. He talks fast, you read fast; hes funny, hes serious. Its a great roller coaster ride. " Beverly Sills, Chairman, Lincoln Center for the Performing Arts, Inc. "How an entrepreneur like Mike survived fifteen years at a respectable firm like Salomon Brothers is beyond me! But he eventually straightened out and went on to shake up one industryfinanceand help consolidate two othersonline services and journalism. His account of how he did so is fascinating and instructive. " Esther Dyson, President, EDventure Holdings Inc. "The man with Wall Streets best known generic name has written an autobiography that keeps you up late to finish. The book is full of wonderful insights about Wall Street and about starting and growing a new business. " Julian H. Robertson, Jr. , Chairman, Tiger Management L. L. C. "This is the best insight yet on how one man shook up the entire financial information industry. " Richard Branson, Chairman, Virgin Group of Companies

About this title

About the Author

MICHAEL BLOOMBERG is founder and CEO of Bloomberg L.P., a rapidly growing multimedia empire that encompasses Bloomberg Financial Markets, the top provider of online financial information; Bloomberg News, a wire service providing news stories to leading newspapers worldwide; Bloomberg News Radio, 24-hour, nationally distributed news radio; Bloomberg Business News, a public television program for the investment community; and Bloomberg Information Television, a 24-hour direct satellite television network. MATTHEW WINKLER, a former reporter for the Wall Street Journal, is founder and Editor-in-Chief of Bloomberg News.

From the Back Cover

"Michael Bloomberg is the most creative media entrepreneur of our time and, with Bill Gates, perhaps the most successful."

-Rupert Murdoch, Chairman & Chief Executive, News Corporation "Entertaining, engaging, and informative, Bloomberg by Bloomberg is packed with great advice about how to start a lean, hungry company - and how to keep it that way."

-Bryan Burrough, coauthor, Barbarians at the Gate "How an entrepreneur like Mike survived fifteen years at a respectable firm like Salomon Brothers is beyond me! But he eventually straightened out and went on to shake up one industry - finance - and help consolidate two others - online services and journalism. His account of how he did so is fascinating and instructive."

-Esther Dyson, President, EDventure Holdings Inc. "The man with Wall Street's best known generic name has written an autobiography that keeps you up late to finish. The book is full of wonderful insights about Wall Street and about starting and growing a new business."

-Julian H. Robertson, Jr., Chairman, Tiger Management L.L.C. "This is the best insight yet on how one man shook up the entire financial information industry."

-Richard Branson, Chairman, Virgin Group of Companies

From the Inside Flap

Bloomberg by Bloomberg Brash, aggressive, and supremely self-confident, Michael Bloomberg, the visionary leader of the world's fastest-growing media empire, has been hailed as the new standard for what it takes to win in the Information Age. Dismissed from Salomon Brothers in part because of his outspoken personal style, he has, in just twelve years, built a news and financial information business that encompasses online and wire services, radio, television, and print media. His uncanny sense of "who needs what" information and how best to deliver it has pushed his company to explosive growth rates year after year. A man who has built a media empire from scratch, he is now poised to play David to the Goliaths of the industry. Now, for the first time and in his own hard-hitting style, Michael Bloomberg offers an intimate look at the mind and personality behind the Bloomberg logo. In Bloomberg by Bloomberg, he combines personal reminiscence with penetrating insight into the ceaseless, worldwide demand for fast, accurate financial information. He describes in vivid detail his early Wall Street career, both the victories and frustrations, including a personal account of what it was like to be fired and given $10 million on the same day. Bloomberg's anticipation of the informational needs of modern society led to "The Bloomberg," an online information service without which tens of thousands of investors cannot live. We learn how he has brilliantly applied the concept of synergy-even to the extent of labeling all his products with his name-to build success upon success, and how his dedication to in-house technology and low-cost pricing strategies has added conquests in ever larger and more diverse markets. Whether staging a festival for several thousand employees at his house or rollerblading in Central Park, as bon vivant or businessman, Michael Bloomberg has always done it his way. With customary candor, Bloomberg reveals how his idiosyncratic managerial methods-including the absence of physical partitions and job titles in his offices, and his fierce insistence on total company loyalty-have been instrumental in building his organization. A fascinating "must-read" for anyone who needs to keep up with developments in the worlds of business and information, Bloomberg by Bloomberg is the autobiography of a major player and grand-scale entrepreneur whose original thinking and bold moves are changing the very face of the media business.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1997
• Language: English
• ISBN 10: 0471155454
• ISBN 13: 9780471155454
• Binding: Hardcover
• Number of pages: 272