The Fast Forward MBA Pocket Reference (Fast Forward MBA Series) - Softcover

Argenti, Paul A.

Softcover

ISBN 10: 0471145955 ISBN 13: 9780471145950

Publisher: John Wiley & Sons, 1997

Synopsis

This pocket reference provides information to help business professionals solve their business problems and make informed decisions. The book includes: an A to Z reference of essential business topics providing key terms and tools for any business executive; reading lists, Internet sources, and traditional methods for gathering competitive intelligence; and ideas for solving tough research problems.

About this title

From the Back Cover

Find the information you need to solve your business problems-FAST!

When those big business decisions loom and success hangs in the balance, you need reliable, authoritative information immediately-not tomorrow, not next week, NOW! With The Fast Forward MBA Pocket Reference as your constant companion, you've got it!

In this unparalleled resource you'll find clear, concise coverage of the complete range of essential business topics in a format designed especially for people in a hurry. You'll also find cutting-edge business ideas from highly regarded thinkers and doers and an exhaustive list of sources for up-to-the-minute info that you can use every day. In this indispensable guide you'll find: A comprehensive reference of essential business issues-key terms, tools, and topics from management, economics, strategy, accounting, finance, manufacturing, marketing, and international business The latest methods and suggestions for solving your toughest business problems Complete coverage of the business and technological innovations of the past decade A convenient format with short, lively entries that tell you what you need to know without getting bogged down in theory

Whether you're a hard-driving entrepreneur or professional, a busy executive or manager, or a student eager to make your way in the business world, The Fast Forward MBA Pocket Reference puts the knowledge you need where you need it most-right in the palm of your hand.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1997
• Language: English
• ISBN 10: 0471145955
• ISBN 13: 9780471145950
• Binding: Paperback
• Number of pages: 338