Synopsis
This volume introduces and describes the innovative concept of partnering, which is based on the premise that today's firms are not looking for products and services, but rather partners, companies, and individuals who can assist them in solving high-level strategic problems.
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From the Back Cover
"There's only one Larry Wilson ... number one when it comes to the art of selling."--Warren Bennis, University Professor and Distinguished Professor of Business Administration, University of Southern California.
"Stop Selling, Start Partnering will help you take a fresh look at your selling activities whether you are in the boardroom, face-to-face with customers, or anywhere in between."--Harvey Mackay, Author of Swim with the Sharks.
"Regardless of your position within the company, your task in the second half of these unforgiving 90s will be to help your company learn how to get, how to treat, and how to keep customers. Read Larry's new book and you will be much better prepared to accomplish this mission." --Lou Pritchett, Former VP of Sales and Customer Development, Procter & Gamble
Stop Selling, Start Partnering outlines a fresh approach to finding and keeping customers through powerful, long-lasting partnerships. Drawing on his extensive experience with companies such as Kodak, US West, Saturn, and Baxter Healthcare, Larry Wilson shows managers, executives, and salespeople how to design and nurture "customer-keeping" organizations. Filled with smart advice and practical customer partnering guidelines, Stop Selling, Start Partnering redefines the new success factors for every organization that faces the daily challenge of finding and keeping customers.
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Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers
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Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers
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Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers
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Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers
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Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers
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Condition: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured. Seller Inventory # MERV.0471133639.A
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Stop Selling Start Partnering; New Thinking about Finding and Keeping Customers
Published by
John Wiley & Sons, New York, NY, 1994
ISBN 10: 0471133639
ISBN 13: 9780471133636
Used
Trade Paperback
Seller: Ye Old Bookworm, Odessa, TX, U.S.A.
Seller rating 5 out of 5 stars
Trade Paperback. Condition: Very Good. First Printing. 8vo - 8" to 9" tall; 294 pages; White trade size paperback with blue lettering. Little wear to note. Text clean and tight. Seller Inventory # 6782
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Stop Selling, Start Partnering
Seller: Alcaná Libros, Madrid, M, Spain
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tapa dura. Condition: Bien. Customer services., Consumer satisfaction Omneo. 23 cm. xvi, 294 p. Encuadernación en tapa dura de editorial con sobrecubierta ilustrada. Idioma Inglés. Larry Wilson with Hersch Wilson. Includes bibliographical references (p. 279) and index . ISBN: 0471133639; 0939246740 (=3044503=) LL127. Seller Inventory # 3044503