The Consultant′s Guide to Publicity: How to Make a Name for Yourself by Promoting Your Expertise - Softcover

Franklin, Reece A.

Softcover

ISBN 10: 0471126217 ISBN 13: 9780471126218

Publisher: John Wiley & Sons, 1996

Synopsis

Proven strategies for consultants on how to promote themselves-without looking like self-promoters Some consultants are forever quoted in the press. They seem to have suddenly emerged as the experts called upon to substantiate almost every news article relating to their fields. This book points the way to achieving this "expert" status. Written by a master self-promoter, it provides valuable tips on becoming a media source, including the right journalists to connect with and what they respond to best. Consultants will learn how to determine a promotable idea, how to identify the appropriate media for publicizing the idea, how to develop the various kinds of publicity vehicles-and how to do it all without the appearance of hucksterism. * Demonstrates what consultants need to do to create their reputations * Contains samples of publicity vehicles-such as news releases, newsletters, press kits and more REECE FRANKLIN (Chino Hills, California) heads his own marketing, advertising, and PR firm and conducts frequent seminars and classes on self-promotion. His 5 previous books include How to Market Your Home-Based Business.

About this title

About the Author

REECE A. FRANKLIN runs MarketSmarts, a marketing, advertising, and public relations firm, and has run publicity campaigns for dozens of entrepreneurs and consultants. He gives more than 100 seminars a year and has taught his class, "How to Get Free Publicity," at more than 30 California colleges. He has been featured in Inc. and Entrepreneur magazines.

From the Back Cover

You already know that the best way to promote your expertise as a consultant is to have your name appear frequently in the news or trade media it's fast, it's free, and it reaches countless potential clients . . .

BUT!

How do you attract media attention?

Which media outlets should you approach?

What can you do that's newsworthy?

This one-of-a-kind handbook answers all these questions and many more. Publicity expert, consultant, and former magazine and newspaper editor Reece Franklin empties out his bag of tricks, tips, and insider's savvy to give you all the tools you need to promote your services. He provides numerous samples of every type of publicity vehicle and explains everything in clear, jargon-free language. You won't find any sophisticated academic theories, just straight-ahead, proven techniques that will help you deliver the right message to the right audience.

You'll learn how to:

• Pinpoint your most promotable ideas, skills, or services
• Identify the most appropriate media outlets for your kind of publicity
• Develop publicity vehicles such as news releases, company background information, press releases, newsletters, and press kits
• Become the source the media turn to when they need an industry expert to substantiate news articles
• Make sure the publicity you receive builds your business as well as your reputation

You may already be a leader in your field. With the help of The Consultant's Guide to Publicity, you can become a recognized leader in your field.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1996
• Language: English
• ISBN 10: 0471126217
• ISBN 13: 9780471126218
• Binding: Paperback
• Number of pages: 260