The Perfect Cover Letter - Softcover

Beatty, Richard H.

Softcover

ISBN 10: 0471124001 ISBN 13: 9780471124009

Publisher: John Wiley & Sons, 2004

Synopsis

America′s #1 job expert shows how to write the letter that will make it impossible to turn you down!

Today more and more employment specialists believe that a well–designed cover letter can prove to be a more powerful selling tool than the resume itself. The cover letter can also showcase your thinking ability, writing skills, and personality traits in ways that an employer cannot detect from the more rigid resume document. Top employment expert Richard Beatty takes readers through the many nuances involved in cover letters in this updated second edition in which all the cover letters have been revised to reflect brevity and new functional terminology. The Perfect Cover Letter, Second Edition gives you a complete, A–to–Z look at all the elements of good cover letter design. It gives you:

• Examples of all types of winning cover letters, including network, general broadcast, targeted, executive search, advertising response and personal introduction letters
• The characteristics of both good and bad cover letters
• The nuts and bolts of getting the message on paper, what to include and not include, plus design tips

RICHARD H. BEATTY (West Chester, Pennsylvania) is chairman of the Brandywine Consulting Group, a leading executive recruitment firm. His popular career guides, including The Resume Kit, The Interview Kit, 175 High–Impact Resumes have sold over half a million copies.

About this title

About the Author

RICHARD H. BEATTY is Chairman of Brandywine Consulting Group, a leading executive search and outplacement consulting firm. He is the author of several bestselling career books, including The Resume Kit and 175 High–Impact Cover Letters, both published by Wiley.

From the Back Cover

The definitive guide to The Perfect Cover Letter now revised and expanded

A good cover letter says a lot about you. It showcases not only your writing style and skills, but other important personal qualities employers look for, and usually can′t detect from your resume. With so much riding on it, a cover letter that attracts and holds the attention of your prospective employer is essential. This practical how–to manual shows you how to create highly effective letters designed to get you the interview you want.

Newly revised and expanded, this indispensable guide offers a complete A–to–Z look at all the elements of a good cover letter, from its standard components to the proper format. Here′s where you′ll find:

• A brief introduction to cover letters their purpose, how employers use them, how they′re read
• Examples of winning letters, including general broadcast, executive search, networking, advertisement response, and personal introduction
• Tips on what makes a letter effective and what doesn′t
• Helpful guidelines on following up writing the important thank you letter
• and more!

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2004
• Language: English
• ISBN 10: 0471124001
• ISBN 13: 9780471124009
• Binding: Paperback
• Edition number: 2
• Number of pages: 192