Promotion: A Guide to Effective Promotional Planning, Strategies, and Exections (Wiley Series on Marketing Management) - Hardcover
Synopsis
A comprehensive, step-by-step guide for effective promotion, written from a promotional person's point of view, covering the latest techniques and methods of selling, from pre-planning through follow-up. The only book of its kind currently available on the market.
"synopsis" may belong to another edition of this title.