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Synopsis
Copywriters and marketing people working on technical products face vastly different challenges than those people promoting a soft drink or sportscar, such as constant product revisions and the challenge of conveying technical information to a layman audience. This guide takes the technical copywriter through the processes of planning, designing, writing, contracting and producing high-tech marketing and promotional materials. It explains how to deal with international market and cultural biases, how to avoid computer and technical jargon, and how to experiment with non-print marketing and press materials.
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Writing High-tech Copy That Sells (Wiley Technical Communications Library)
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Writing High-tech Copy That Sells (Wiley Technical Communications Library)
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John Wiley & Sons 99/r /21 A, 1995
ISBN 10: 0471058467
ISBN 13: 9780471058465
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Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780471058465
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