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Synopsis
Webster Industrial Marketing *strategy* (Wiley Series on Marketing Management)
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From the Back Cover
Develop customer–focused, market–driven strategies for today′s competitive marketplace. . .
Industrial Marketing Strategy
Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers:
- The basic concepts of customer analysis, buying behavior, buyer–seller relationships, market segmentation and targeting, and positioning
- Proven, concrete, strategic management techniques rather than a rote enumeration of the functions and institutions of industrial marketing
- Guidelines for implementing the value proposition through distribution and marketing communications
- The role of marketing in the broader context of business and corporate–level strategic planning
- Special sections on product development, national account management, customer service, information technology, and price signaling
About the Author
Frederick E. Webster (Tuscon, AZ) is an internationally recognized expert on marketing strategy and organization. He holds the Charles Henry Jones Third Century Professorship in Management at the Tuck School of Business at Dartmouth College, where he has been on the faculty since 1965. He is also the author of Industrial Marketing Strategy, Second Edition (Wiley: 0–471–87958–4).
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Industrial Marketing Strategy (Roland Series on Marketing Management)
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Industrial Marketing Strategy (Roland Series on Marketing Management)
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Hardcover. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471048798I3N10
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Industrial Marketing Strategy (Roland Series on Marketing Management)
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Industrial Marketing Strategy (Roland Series on Marketing Management)
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471048798I3N00
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Industrial Marketing Strategy
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Wiley & Sons, Incorporated, John, 1979
ISBN 10: 0471048798
ISBN 13: 9780471048794
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 57083321-75
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Industrial Marketing Strategy (Ronald Series on Marketing Management)
Published by
John Wiley & Sons Inc, U.S.A., 1979
ISBN 10: 0471048798
ISBN 13: 9780471048794
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Industrial Marketing Strategy (Roland Series on Marketing Management)
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Wiley 1st edition, 1979, 1979
ISBN 10: 0471048798
ISBN 13: 9780471048794
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Condition: near fine. Dust Jacket Condition: very good. Hbk 279pp illustr graphs and charts dj edgeworn now in protective sleeve otherwise internally an excellent clean tight unmarked copy. Seller Inventory # Man120
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Webster Industrial Marketing *strategy* (Wiley Series on Marketing Management)
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Hardcover. Condition: Good. 8th printing. Light wear to boards. Content is clean and bright. Stamp to front pastedown. DJ with some edge wear and tears. Seller Inventory # 9999-999103866255
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Industrial Marketing Strategy Ronald Series on Marketing Management
Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germany
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gebundene Ausgabe. Condition: Gut. 276 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 565. Seller Inventory # 2232700
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Industrial Marketing Strategy (Roland Series on Marketing Management)
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hardcover. Condition: As New. Seller Inventory # 0471048798-VB